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How to successfully Define and Execute a D2C Strategy Q&A with Mary Palmieri and Roy Wentzel
Manage episode 316557226 series 3019960
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We invited Roy Wentzel, the Business Lead Strategic Growth Markets Global Ecommerce at PUMA Group, and Mary Palmieri, the Director of Client Development at Tall Ridge, to discuss with us how to successfully define and execute a D2C strategy. Online D2C has experienced exponential growth over the past couple of years. Last year’s events have accelerated this even more, and in 2021 the D2C market is projected to grow by a staggering 19.2%! 2020 was life changing in many aspects, from one day to the next, everything became remote, and consumer behavior changed dramatically. It is within this context that companies are finding new ways to interact with consumers and D2C is entering a new era. A study by Shopify shows that the D2C movement accounts for 40% of the sales growth in the sector. In this podcast, May and Roy debate with us about customer buying behaviour and businesses' strategies to approach it in the most effective way, with great examples of big retailers like Amazon. You can also check out the full webinar at https://ls-international.com/webinar-how-to-successfully-define-and-execute-a-d2c-strategy/.
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