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How to Build an Influencer Relations Program, with Marshall Kirkpatrick
Manage episode 318560625 series 2809911
Authentic, genuine relationships between brands and influencers can benefit everyone involved. The brand learns about the market, and the market learns about the brand. Win, win. In today’s episode I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program.
Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter at https://twitter.com/marshallk
193 episodes
Manage episode 318560625 series 2809911
Authentic, genuine relationships between brands and influencers can benefit everyone involved. The brand learns about the market, and the market learns about the brand. Win, win. In today’s episode I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program.
Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter at https://twitter.com/marshallk
193 episodes
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