The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How to Build an Influencer Relations Program, with Marshall Kirkpatrick
Manage episode 318560625 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Authentic, genuine relationships between brands and influencers can benefit everyone involved. The brand learns about the market, and the market learns about the brand. Win, win. In today’s episode I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program.
Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter at https://twitter.com/marshallk
193 episodes
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Manage episode 318560625 series 2809911
Content provided by Grad Conn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Grad Conn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Authentic, genuine relationships between brands and influencers can benefit everyone involved. The brand learns about the market, and the market learns about the brand. Win, win. In today’s episode I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program.
Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter at https://twitter.com/marshallk
193 episodes
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Similar to The Copernican Shift
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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