))
Lost in Translation: A B2B Marketing Mishap
Manage episode 319304288 series 3124493
Content provided by Lindsey Andrews and Unreal Digital Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lindsey Andrews and Unreal Digital Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As marketing leaders, we are always looking for ways to stay ahead of the curve and create amazing customer experiences (CX) that keep our customers coming back. That strategy tends to differ depending on the size of your organization. Ultimately, the scale of the initiative may change, but the end goal of offering amazing customer experiences stays the same.
Ray Kemper, VP of Marketing at the API management platform Axway, and Paula Sansburn, the company’s Global Director of Campaign Marketing, are no strangers to the marketing world. Both have many years of experience heading up marketing for local brands and major global enterprises like Deloitte and Televerde. With that experience comes a lot of lessons learned about go-to-market strategies based on the size of the organization.
Tune in to this episode of the Marketing Gets Real podcast, where our hosts Cari and Dana chat with Ray and Paula about the good, bad, and ugly of transitioning from local- to global-sized organizations. The group also discusses their “Oh Shit” moments and lessons learned from them, including building a balanced global and local marketing strategy and all the fun surprises when launching a new website.
RELATED LINKS
- Connect with Ray on Twitter and LinkedIn.
- Connect with Paula on Twitter and LinkedIn.
- Learn more about Axway.
Learn more about Unreal Digital.
23 episodes
Share
