Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
How marketers can implement marketing mix modeling with Mark Stouse
MP3•Episode home
Manage episode 319920186 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
- What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
- What groundwork teams should lay before implementing this model
- How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
- Follow Mark on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
79 episodes
MP3•Episode home
Manage episode 319920186 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
- What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
- What groundwork teams should lay before implementing this model
- How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
- Follow Mark on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
79 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.