))
The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a ...
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The SaaS SEO Show
1
Vertical Ownership with Lucia Tang, Head of Content at Keeper (#61)
36:43
36:43
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36:43
In this episode of The SaaS SEO Show, we’ve interviewed Lucia Tang, The Head of Content at Keeper, and discussed vertical ownership, content creation and more. ************************ Here’s what we’re covering: What is Keeper? Who’s using the product and gets the most value? Content strategy at Keeper. Content creation process at Keeper. How to d…
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The SaaS SEO Show
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Fintech SEO with Artur Agishev, Global SEO Lead at Revolut (#60)
51:50
51:50
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51:50
In this episode of The SaaS SEO Show, we’ve interviewed Artur Agishev, Global SEO Lead at Revolut, and discussed fintech SEO and more. ************************ Here’s what we’re covering: What is Revolut? Who’s using the product? Why does Revolut need SEO? The challenges of doing SEO for an app-first business. Artur’s learnings from his work in Rev…
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The Marketing Analytics Show
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Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi
24:23
24:23
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24:23
In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data…
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The SaaS SEO Show
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Travel Tech SEO with Andriy Terentyev, SEO Lead at Kiwi.com (#59)
42:53
42:53
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42:53
In this episode of The SaaS SEO Show, we’ve interviewed Andriy Terentyev, SEO Lead at Kiwi.com, and discussed travel tech SEO and more. ************************ Here’s what we’re covering: What is Kiwi.com? Who gets the most out of the service? Kiwi's typical customer lifecycle journey. The main elements of Kiwi’s SEO success. The role of UX in org…
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The SaaS SEO Show
1
Leadfeeder's Content Strategy with Romana Hoekstra, Content Marketing Lead at Leadfeeder (#58)
40:03
40:03
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40:03
In this episode of The SaaS SEO Show, we’ve interviewed Romana Hoekstra, Content Marketing Lead at Leadfeeder, and discussed content strategy, promoting and distributing content, content creation and many more. ************************ Here’s what we’re covering: What is Leadfeeder? Who’s using the product and gets the most value? Content strategy …
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The SaaS SEO Show
1
Advanced Keyword Research & More with Laetitia Woue, Director of Content & Organic Growth at Red Points (#57)
48:57
48:57
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48:57
In this episode of The SaaS SEO Show, we’ve interviewed Laetitia Woue, Director of Content & Organic Growth at Red Points, and discussed advanced keyword research and more. ************************ Here’s what we’re covering: What is Red Points? Who’s using the product and gets the most value? Content strategy at Red Points. The balance between con…
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The SaaS SEO Show
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Using Voice of the Customer for Content & SEO with Ben Sailer, Director of Inbound Marketing at Automattic (#56)
1:07:22
1:07:22
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1:07:22
In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Director of Inbound Marketing at Automattic, and discussed using voice of the customer for content & SEO. ************************ Here’s what we’re covering: The WordPress.com of today. How to communicate product and company changes through content? The main elements of WordPress’…
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The SaaS SEO Show
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Enterprise SEO with Dre de Vera, SaaS SEO Leader & Producer of the SEO Video Show (55#)
35:23
35:23
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35:23
In this episode of The SaaS SEO Show, we’ve interviewed Dre de Vera, SaaS SEO Leader & Producer of the SEO Video Show, and discussed enterprise SEO. ************************ Here’s what we’re covering: Google’s Helpful Content update. Brand searches for companies with increased recognition. SEO for enterprise vs. SEO for smaller websites. How to hi…
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The SaaS SEO Show
1
Comparison Pages with Federico Jorge, Founder at Stack Against (#54)
43:31
43:31
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43:31
In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more. ************************ Here’s what we’re covering: What are comparison pages, and why are they important for SaaS companies? When should you create comparison pages? Why do SaaS buyers search for competitor te…
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The SaaS SEO Show
1
Using the Voice of the Customer with Jess Cook, VP of Brand & Content at Marpipe (#53)
41:16
41:16
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41:16
In this episode of The SaaS SEO Show, we’ve interviewed Jess Cook, VP of Brand & Content at Marpipe, and discussed using the voice of the customer for content marketing. ************************ Here’s what we’re covering: Content strategy at Marpipe. Marpipe’s case studies. Marpipe’s creative testing guide. Creating content for a search audience. …
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1
E-A-T & More with Bronwyn Kienapple, Director of Content Marketing at PolicyMe (#52)
49:40
49:40
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49:40
In this episode of The SaaS SEO Show, we’ve interviewed Bronwyn Kienapple, Director of Content Marketing at PolicyMe, and discussed E-A-T & more. ************************ Here’s what we’re covering: Operating at a traditional industry. PolicyMe’s way of demonstrating E-A-T with their content. Getting peer reviews at scale. Bronwyn’s approach to con…
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1
Creating Content with Empathy with Ziv Gidron, Senior Content Marketing Manager at Guesty (#51)
56:09
56:09
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56:09
In this episode of The SaaS SEO Show, we’ve interviewed Ziv Gidron, Senior Content Marketing Manager at Guesty, and discussed how to create content with empathy and many more. ************************ Here’s what we’re covering: Platform-specific vs. platform-agnostic content. Content ideation at Guesty. Content promotion at Guesty. Building and gr…
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The SaaS SEO Show
1
Content Marketing Attribution with Phoebe Noce, Director of Content Marketing at Knotch (#50)
38:39
38:39
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38:39
In this episode of The SaaS SEO Show, we’ve interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution. ************************ Here’s what we’re covering: What’s wrong with content marketing attribution nowadays? The benefits of having a granular view of content marketing performance. Should you …
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The Marketing Analytics Show
1
Data Literacy: How to build a data-driven culture with Lee Feinberg
25:49
25:49
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25:49
In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentio…
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The SaaS SEO Show
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Content Strategy and more with Levi Olmstead, Associate Director of Content at Whatfix (#49)
55:37
55:37
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55:37
In this episode of The SaaS SEO Show, we’ve interviewed Levi Olmstead, Associate Director of Content at Whatfix, and discussed Content Strategy and more. ************************ Here’s what we’re covering: Levi’s work at G2: Acquiring more than 5K referring domains in less than two years. Levi’s learnings about content strategy from working at G2.…
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The SaaS SEO Show
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Enterprise SEO with Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock (#48)
39:32
39:32
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39:32
In this episode of The SaaS SEO Show, we’ve interviewed Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock, and discussed Enterprise SEO and many more. ************************ Here’s what we’re covering: The pros and cons of website acquisitions for SaaS companies. The difference between internationalization and localization…
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The Marketing Analytics Show
1
How to create and measure paid ABM campaigns with Vin Turk
31:54
31:54
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31:54
In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn: What data is needed to measure ABM campaign performance What marketers should pay attention to craft the right messaging for each stage of the campaign Why LinkedIn is such an important tool for ABM What…
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The SaaS SEO Show
1
Topical Authority with Nathan Ellering, Head of Marketing at CoSchedule (#47)
50:47
50:47
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50:47
In this episode of The SaaS SEO Show, we’ve interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more. ************************ Here’s what we’re covering: Where do most marketing campaigns fail? What are elements of successful marketing campaigns? Customer research. CoSchedule’s content strategy. U…
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The SaaS SEO Show
1
From 0 to 10K Organic Visits In 3.5 Months with Jakub Rudnik, Head of Content at Scribe (#46)
42:06
42:06
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42:06
In this episode of The SaaS SEO Show, we’ve interviewed Jakub Rudnik, Head of Content at Scribe, and discussed how to grow from 0 to 10K organic visits in 3,5 months. ************************ Here’s what we’re covering: Content marketing for a new category. Insights from acquiring more than 5K referring domains in less than two years while at G2. C…
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The SaaS SEO Show
1
Helpful Content & More with Eric Hoover, Director of SEO at Jellyfish (#45)
41:47
41:47
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41:47
In this episode of The SaaS SEO Show, we’ve interviewed Eric Hoover, Director of SEO at Jellyfish, and discussed helpful content and more. ************************ Here’s what we’re covering: Adopting with changes on SEO. Key learnings about content and SEO. Do SEO professionals have a future? Launching new SEO initiatives. Choosing the right vendo…
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The SaaS SEO Show
1
Demand Gen & More with Edward Ford, Demand Gen Director at Supermetrics (#44)
44:27
44:27
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44:27
In this episode of The SaaS SEO Show, we’ve interviewed Edward Ford, Demand Gen Director at Supermetrics, and discussed demand gen and more. ************************ Here’s what we’re covering: Benefits of working at an agency. Demand generation vs Lead generation. Maintaining a high quality when it comes to content. Supermetrics’ use cases. How im…
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The SaaS SEO Show
1
How to 2x Your Dwell Time with Natalie Marcotullio, Head of Growth at Navattic (#43)
32:27
32:27
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32:27
In this episode of The SaaS SEO Show, we’ve interviewed Natalie Marcotullio, Head of Growth at Navattic, and discussed how to 2x your dwell time. ************************ Here’s what we’re covering: Why do companies need more interactive content nowadays? How is interactive content different from screencasts or something like Scribe? Examples of in…
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The Marketing Analytics Show
1
Making the most of first-party data with Josh Perlstein
25:54
25:54
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In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn: What's first-party data Why it's important to collect first-party data How to qualify the data before adding it to your data warehouse How to analyze and extract insights from first-party data Useful links: Fo…
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The SaaS SEO Show
1
Brand-led SEO with Dan Levy, Director of Content and Corporate Messaging at Ada (#42)
43:18
43:18
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43:18
In this episode of The SaaS SEO Show, we’ve interviewed Dan Levy, Director of Content and Corporate Messaging at Ada, and discussed Brand-led SEO and many more. ************************ Here’s what we’re covering: What are brand interactions? Maintaining brand consistency as you grow. What are the elements of a successful corporate messaging and po…
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The SaaS SEO Show
1
Category Creation with Thomas Igou, Head of Content at GetAccept (#41)
49:02
49:02
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49:02
In this episode of The SaaS SEO Show, we’ve interviewed Thomas Igou, Head of Content at GetAccept, and discussed category creation and many more. ************************ Here’s what we’re covering: How to create a new category? The business impact of creating a new category. Should you rely solely on SEO for your content marketing? Content strateg…
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The Marketing Analytics Show
1
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
32:56
32:56
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32:56
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What marketers and analysts should be aware of regarding their measurement What the measurement framework is all about, and what steps does it consist of How marketers could increase the ROI of their campaigns…
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The SaaS SEO Show
1
Content for a New Category with Bridget Poetker, Director of Content & Brand at Postal.io (#40)
36:34
36:34
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36:34
In this episode of The SaaS SEO Show, we’ve interviewed Bridget Poetker, Director of Content & Brand at Postal.io, and discussed content and SEO for a new category & more. ************************ Here’s what we’re covering: What is offline marketing automation and why we should care about it? Ideal mix of content types and formats for an effective…
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The SaaS SEO Show
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SEO vs. CRO & More with Edvinas Pozniakas, On-site SEO Team Lead at NordVPN (#39)
43:24
43:24
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43:24
In this episode of The SaaS SEO Show, we’ve interviewed Edvinas Pozniakas, On-site SEO Team Lead at NordVPN, and discussed SEO vs. CRO & more. ************************ Here’s what we’re covering: International SEO Which one should come first? SEO or CRO? The impact of brand on SEO Integrating the product’s capabilities into the landing pages. *****…
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Enterprise SEO with Fabrizio Ballarini, Head of Organic Growth at Wise (#38)
51:51
51:51
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51:51
In this episode of The SaaS SEO Show, we’ve interviewed Fabrizio Ballarini, Head of Organic Growth at Wise, and discussed Enterprise SEO and many more. ************************ Here’s what we’re covering: What is Wise (formerly TransferWise)? Acquiring customers at scale. How does Wise evaluate new SEO initiatives? Localizing Wise's website. ******…
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The Marketing Analytics Show
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Contextual advertising: How it works and why you should try it with Ned Dmitrov
27:32
27:32
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27:32
In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow …
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The SaaS SEO Show
1
From 0 to 1M Monthly Organic Visits with Jeremy Galante, SEO Lead at ClickUp (#37)
35:39
35:39
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35:39
In this episode of The SaaS SEO Show, we’ve interviewed Jeremy Galante, SEO Lead at ClickUp, and discussed how to grow from 0 to 1M monthly organic visits and many more. ************************ Here’s what we’re covering: What is ClickUp? Who is using the product? What are the determining factors of growing the search traffic to over 1 million mon…
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The SaaS SEO Show
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Building a Knowledge Graph with Beatrice Gamba, SEO Strategist at WordLift (#36)
41:52
41:52
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41:52
In this episode of The SaaS SEO Show, we’ve interviewed Beatrice Gamba, SEO Strategist at WordLift, and discussed building a knowledge graph. ************************ Here’s what we’re covering: What is WordLift? Who is using the product? What is a knowledge graph? What are the elements of a semantic SEO strategy? What is keyword clustering? Where …
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The SaaS SEO Show
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Structured Data for SaaS Companies with Martha van Berkel, CEO at SchemaApp (#35)
37:27
37:27
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37:27
In this episode of The SaaS SEO Show, we’ve interviewed Martha van Berkel, CEO at SchemaApp, and discussed structured data for SaaS companies. ************************ Here’s what we’re covering: What is SchemaApp? Who’s using the product? What is structured data, and why is it important? Should SaaS companies have a strategy around structured data…
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B2B Content Strategist
1
Top Content Marketing Takeaways: Season One Round-Up
15:07
15:07
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Amy Woods revisits key moments from season one of B2B Content Strategist in this special finale episode. She reflects on the trends and topics discussed throughout the season and brings together some of the top insights from leading content marketers. Amy is the CEO and founder of Content 10x, the longest-running specialist content repurposing agen…
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Brand SERP Optimization with Jason Barnard, Brand SERP Guy at Kalicube (#34)
43:07
43:07
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43:07
In this episode of The SaaS SEO Show, we’ve interviewed Jason Barnard, Brand SERP Guy at Kalicube, and discussed brand SERP optimization. ************************ Here’s what we’re covering: Can Google associate you with certain entities? What is brand SERP optimization and why is it important? Managing your knowledge panel without schema markup. H…
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The Marketing Analytics Show
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Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch
57:34
57:34
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57:34
In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL. The limitations of the current data stack that block data…
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The SaaS SEO Show
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Product Data & Content Strategy with Kirsty Finlayson, Head of Marketing at Chameleon (#33)
34:02
34:02
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34:02
In this episode of The SaaS SEO Show, we’ve interviewed Kirsty Finlayson, Head of Marketing at Chameleon, and discussed product data & content strategy. ************************ Here’s what we’re covering: What is Chameleon? Who is using the product? Using product analytics data to inform your content strategy Coming up with keyword ideas The impor…
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B2B Content Strategist
1
Why Customer Connection is Crucial for SaaS Growth with Brendan Hufford
41:42
41:42
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41:42
There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth? Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM c…
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The SaaS SEO Show
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Handling Dual Meanings in Search & More with Regan McGregor, Senior Growth Marketing Manager at Vervoe (#32)
42:19
42:19
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42:19
In this episode of The SaaS SEO Show, we’ve interviewed Regan McGregor, Senior Growth Marketing Manager at Vervoe, and discussed how to handle dual meanings in search plus many more interesting topics. ************************ Here’s what we’re covering: What is Vervoe? Who’s using the product? How does Regan handle dual meanings and interpretation…
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B2B Content Strategist
1
Finding B2B Content Marketing Success in 2022 with Anna Hrach
31:06
31:06
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31:06
B2B content marketing has aggressively evolved in the past two years, but how can B2B marketers continue to develop their strategies? Anna Hrach shares her insights in this episode. Anna is a Senior Strategist at content marketing consulting and social media strategy agency, Convince & Convert. Specializing in digital marketing, Anna helps brands d…
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The Marketing Analytics Show
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How to set up Google Analytics 4 for ecommerce with Enrico Pavan
31:33
31:33
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31:33
Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn: How marketers should change their mindset to adapt to using GA4 How the new GA's exploration mode can be used for ecommerce What kind of insights can one get from GA4
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The SaaS SEO Show
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Building a SaaS Marketing Engine Without SEO with Rand Fishkin, Co-founder & CEO @ SparkToro (#31)
42:00
42:00
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42:00
In this episode of The SaaS SEO Show, we’ve interviewed Rand Fishkin, Co-founder & CEO @ SparkToro, and discussed how to build a SaaS Marketing Engine Without SEO. ************************ Here’s what we’re covering: What is SparkToro? Who is the typical user of the tool? How early-stage SaaS companies should think about marketing How do you define…
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B2B Content Strategist
1
Gong’s Goal to be the Most Engaging B2B Brand with Devin Reed
32:32
32:32
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32:32
Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI. In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd. Amy Woods is the CEO and founder of Content 10x, the w…
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Growing an International SEO Team with Alexander Rehnborg, Head of SEO at GetResponse (#30)
41:05
41:05
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41:05
In this episode of The SaaS SEO Show, we’ve interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team. ************************ Here’s what we’re covering: Content and SEO for a suite of products Managing people who work remotely Dealing with bureaucracy in a growing organization ****…
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B2B Content Strategist
1
How Supermetrics Capture and Create Demand with Edward Ford
30:15
30:15
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30:15
Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working. Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chose…
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The Marketing Analytics Show
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Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman
22:20
22:20
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22:20
In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn: What the Hawke Method is all about What kind of activities marketers can work on during the awareness, nurturing, and trust stage How the success of marketing campa…
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The SaaS SEO Show
1
Growth Sprints & More with Brendan Hufford, Founder at Growth Sprints (#29)
43:33
43:33
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43:33
In this episode of The SaaS SEO Show, we’ve interviewed Brendan Hufford, Founder at Growth Sprints, and discussed content and SEO for SaaS companies. ************************ Here’s what we’re covering: Whether every SaaS company has to invest in SEO Brendan’s opinion about the future of SaaS companies What can companies do to fight back against co…
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B2B Content Strategist
1
How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah
20:31
20:31
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20:31
Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another. In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion…
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The SaaS SEO Show
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From 0 to 100K Monthly Organic Visits with Nick Dimitriou, Head of Growth at Moosend (#28)
42:54
42:54
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42:54
In this episode of The SaaS SEO Show, we’ve interviewed Nick Dimitriou, Head of Growth at Moosend, and discussed how to scale from 0 to 100K monthly organic visits. ************************ Here’s what we’re covering: How big brands dominate organic search results How to target customers with bigger email lists how to get links back to pages that a…
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B2B Content Strategist
1
How BCB Group Leverage the Power of SEO with Sam Shrager
27:53
27:53
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27:53
Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss. Sam is Head of Marketing and Communications for BCB Grou…
