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How Data Speaks uses impact-based attribution to measure and improve advertising ROI

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Manage episode 415870868 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).

In this episode, you'll learn:

  • What impact-based attribution is and how it differs from traditional attribution models
  • How Data Speaks uses machine learning to measure the true impact of marketing campaigns
  • How to identify areas where you can be spending your marketing budget more efficiently
  • How Data Speaks centralizes data using Supermetrics to acquire customers at scale.
  • Tips for converting paid traffic into organic traffic

Tune in now!

  continue reading

76 episodes

Artwork
iconShare
 
Manage episode 415870868 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).

In this episode, you'll learn:

  • What impact-based attribution is and how it differs from traditional attribution models
  • How Data Speaks uses machine learning to measure the true impact of marketing campaigns
  • How to identify areas where you can be spending your marketing budget more efficiently
  • How Data Speaks centralizes data using Supermetrics to acquire customers at scale.
  • Tips for converting paid traffic into organic traffic

Tune in now!

  continue reading

76 episodes

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