Best Supermetrics Podcasts (2024)

1
The power of competitive intelligence in B2B marketing with Vollrath 27:34

7d ago27:34

27:34

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing…

1
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media 38:22

21d ago38:22

38:22

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast. Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness…

1
How Imajery uses data to prove value across the entire customer journey 38:22

1M ago38:22

38:22

In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll …

1
How Supermetrics Drives B2B Growth through Library & Publication Content 46:08

1M ago46:08

46:08

GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outc…

1
How Data Speaks uses impact-based attribution to measure and improve advertising ROI 35:33

2M ago35:33

35:33

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI). In this episode, you'll learn: What impact-based attribution i…

1
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve 34:26

2M ago34:26

34:26

In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we explore: With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahea…

1
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato 46:46

3M ago46:46

46:46

In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting. We'll explore powerful alternatives like Mar…

1
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory 34:05

3M ago34:05

34:05

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth. Olivia will guide us through the concept of incrementality, a powerful tool that helps marke…

1
Lessons from Growing Two Startups with Two Different Content Marketing Strategies 1:03:19

4M ago1:03:19

1:03:19

GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outc…

1
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions 25:34

4M ago25:34

25:34

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for…

1
Driving Tons of Qualified Pipeline Through Brand+Content+Social 26:28

4M ago26:28

26:28

In this illuminating episode of "Grow with Content," Obaid Durrani, the Head of Brand and Content at HockeyStack delved into the intersection of brand, content, and social in driving pipeline. Obaid's expertise in combining these elements to achieve strategic impact is sure to provide you with practical insights to apply in your B2B content efforts…

1
The future of Google Search & Ads in the age of Gen AI 20:23

4M ago20:23

20:23

Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. In this episode, we welcome Matz Lukmani, Product Lea…

1
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) 58:20

5M ago58:20

58:20

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ P…

1
The future of B2B measurement 20:21

5M ago20:21

20:21

B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at L…

1
Big data for marketers: Why, how, and where to start 27:49

6M ago27:49

27:49

By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps…

1
Marketing leader roundtable: Fueling your growth with data in 2024 43:13

6M ago43:13

43:13

Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, a…

1
Using data to power your next step: Fueling 40% annual growth 15:55

6M ago15:55

15:55

Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foun…

1
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity 44:44

6M ago44:44

44:44

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and tal…

1
The next generation of marketing mix modelling 28:17

7M ago28:17

28:17

More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated…

1
How to Get €3M ARR From Content Marketing, with Alexis Chevallier, Content-Led Part-Time CMO 35:07

7M ago35:07

35:07

How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.…

1
Why now is a great time to move to a marketing data warehouse 38:53

7M ago38:53

38:53

Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaedi…

1
Building a thriving online community, with Alex Theuma, Founder @SaaStock 51:39

8M ago51:39

51:39

Communities can be super powerful.They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.Now, communities are far from easy to build.To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams con…

1
How a Community-Focused Content Strategy Drove Business & Career Growth 52:06

8M ago52:06

52:06

Rease Rios, Director of Content at Qase joins host, Victor Eduoh, on this exciting episode of "Growing With Content." Rease delves deep into how she shifted the usual focus and executed a community-focused Year in Review content strategy for Webflow. Key Themes Discussed: 1. Shifting Focus: Rease emphasizes the need to shift from solely measuring s…

1
How top consumer brands measure marketing with Michael Kaminsky 37:21

8M ago37:21

37:21

The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?" In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach. On Octo…

1
Building a Challenger B2B Content Marketing Strategy that Drove Growth 45:13

8M ago45:13

45:13

Here are the key themes discussed: 1. Understanding Priorities: Yaag advises spending the first week in a new company understanding the priorities of key functions and the CEO. This knowledge allows content marketers to collaborate effectively with other teams. 2. Collaboration and Dependencies: Content creation often requires collaboration with te…

1
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse 21:06

9M ago21:06

21:06

In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehous…

1
How to Grow a SaaS B2B Brand using Video Marketing, with Nora Sandell, Head of Marketing @Videoly 34:27

9M ago34:27

34:27

Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platfo…

1
Start Trusting Your Data: A marketing data governance framework for CMOs 53:00

10M ago53:00

53:00

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In th…

1
Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics 47:18

10M ago47:18

47:18

After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.In this exceptional episode with Edward, we cover:— The secret sauce to Supermetrics’ growth— Who should be driving growth? — W…

1
Marketing mix modeling for marketing leaders 39:37

10M ago39:37

39:37

As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data. In this episode, we'll cover MMM works, the…

1
The Marketing Analytics Lifecycle 44:14

11M ago44:14

44:14

In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.

1
Most of your problems are due to (a lack of) Marketing Data Governance 39:42

11M ago39:42

39:42

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In t…

1
The secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy 27:03

12M ago27:03

27:03

- What’s an efficient process for creating customer stories? - Can one scale the process? - Do you have a secret formula to get around this and still tell compelling stories?- How to tell stories when you can’t share numbers- How to hook the visitor from the get-go? Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe Sa…

1
Breaking the silos: Why you should own your marketing data 43:20

12M ago43:20

43:20

There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically. Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make bett…

1
The Kaizen Framework: How to turn marketing data into growth 26:02

12M ago26:02

26:02

You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese. So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.…

1
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy 32:32

12M ago32:32

32:32

- Why are customer stories so important?- Why is it so difficult to create and publish quality customer stories?- How to ensure customer stories serve business and revenue goals?- How should marketers measure the ROI of a case study?- How to ask a customer for a story?Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe …

1
Marketing data, fast and slow 28:47

1y ago28:47

28:47

In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require…

1
Are LinkedIn Ads really expensive? with Gabriel Ehrlich, CEO @Remotion 22:35

1y ago22:35

22:35

What is the role of LinkedIn in a B2B advertising strategy?What is the best use of LinkedIn ads? Is LinkedIn really expensive?What's the Future of LinkedIn Ads?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing…

1
What is Marketing Intelligence? 29:45

1y ago29:45

29:45

Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile…

1
LinkedIn Ads 101 — What's a good LinkedIn Ad campaign? with Gabriel Ehrlich, CEO @Remotion 29:28

1y ago29:28

29:28

What makes it so difficult to make LinkedIn ads work?How should marketers approach targeting on LinkedIn ads?What does a good LinkedIn ads campaign look like?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing s…

1
How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital) 23:48

1y ago23:48

23:48

What should founders do to fix sales and marketing alignment once and for all?Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on th…

1
What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital) 28:36

1y ago28:36

28:36

How much do founders know about Sales and Marketing? How much should they?Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podca…

1
Market expansion: Challenges, DOs and DONT's, with Teemu Ilola, VP of Sales (Leadoo) 20:44

1y ago20:44

20:44

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…

1
Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo) 27:32

1y ago27:32

27:32

We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…

1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen 40:24

1+ y ago40:24

40:24

Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality.Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue.Put simply, companies focusing solely on lead generat…

1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity? 34:16

1+ y ago34:16

34:16

How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations:— 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens).— 🧐 A hyper-focused mode. They're ready…

1
Sophie Hedestad - CMO at Netigate - Working Agile: Why and Where to Start 49:05

1+ y ago49:05

49:05

Do you know what rhymes with Marketing?P-L-A-N-N-I-N-G.We recently welcomed Sophie Hedestad (CMO at Netigate) in episode 94 of the SaaS Growth Hub Podcast to discuss how marketers can move growth needles by working agile and being more strict with planning things ahead.Sophie, Reeta and Seija cover:> What it means to work agile> How can marketing b…

1
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi 24:23

1+ y ago24:23

24:23

In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data…

1
Andrew Davies - CMO at Paddle - Scaling SaaS: How to remove barriers to growth? 50:57

1+ y ago50:57

50:57

When things get hectic - and they are pretty wild right now -, looking at facts and data might be the best thing to do.Paddle recently published an insightful report: The State of SaaS Growth: Uncovering the growth levers that see SaaS businesses achieve long-term success. So, we invited Andrew Davies, CMO at Paddle, to share some of the key learni…

1
Data Literacy: How to build a data-driven culture with Lee Feinberg 25:49

1+ y ago25:49

25:49

In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentio…

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