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The Marketing Analytics Show is all about helping you get better at marketing analytics. On this podcast, Anna Shutko will catch up with marketers and analysts to learn how they’re using data to make better marketing decisions. Tune in for all the how-tos & actionable advice you can steal. This podcast is brought to you by Supermetrics.
How can B2B marketing teams execute more winning content campaigns? With limited time and resources, what content marketing approaches will generate results and growth? Join Amy Woods, CEO of Content 10x, as she sits down with marketing leaders from B2B technology and professional services organizations. Discover the strategies that lead to a successful content marketing operation – from internal processes, tools, and tech, to outsourcing and working with agencies. If you want to excel as a ...
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The Marketing Analytics Show
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Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi
24:23
24:23
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24:23
In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data…
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The Marketing Analytics Show
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Data Literacy: How to build a data-driven culture with Lee Feinberg
25:49
25:49
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25:49
In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentio…
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The Marketing Analytics Show
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How to create and measure paid ABM campaigns with Vin Turk
31:54
31:54
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31:54
In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn: What data is needed to measure ABM campaign performance What marketers should pay attention to craft the right messaging for each stage of the campaign Why LinkedIn is such an important tool for ABM What…
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The Marketing Analytics Show
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Making the most of first-party data with Josh Perlstein
25:54
25:54
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25:54
In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn: What's first-party data Why it's important to collect first-party data How to qualify the data before adding it to your data warehouse How to analyze and extract insights from first-party data Useful links: Fo…
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The Marketing Analytics Show
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Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
32:56
32:56
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32:56
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What marketers and analysts should be aware of regarding their measurement What the measurement framework is all about, and what steps does it consist of How marketers could increase the ROI of their campaigns…
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The Marketing Analytics Show
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Contextual advertising: How it works and why you should try it with Ned Dmitrov
27:32
27:32
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27:32
In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow …
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B2B Content Strategist
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Top Content Marketing Takeaways: Season One Round-Up
15:07
15:07
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Amy Woods revisits key moments from season one of B2B Content Strategist in this special finale episode. She reflects on the trends and topics discussed throughout the season and brings together some of the top insights from leading content marketers. Amy is the CEO and founder of Content 10x, the longest-running specialist content repurposing agen…
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The Marketing Analytics Show
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Putting marketing data into action through reverse-ETL with Supermetrics, Google, and Hightouch
57:34
57:34
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57:34
In this episode, you'll hear from Henrik Warfvinge, the Technical Leader of Artificial Intelligence at Google, Kashish Gupta the Co-CEO & Co-Founder at Hightouch, and Evan Kaeding, Lead Sales Engineer at Supermetrics. They’ll discuss how to put marketing data into action through reverse-ETL. The limitations of the current data stack that block data…
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B2B Content Strategist
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Why Customer Connection is Crucial for SaaS Growth with Brendan Hufford
41:42
41:42
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There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth? Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM c…
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B2B Content Strategist
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Finding B2B Content Marketing Success in 2022 with Anna Hrach
31:06
31:06
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31:06
B2B content marketing has aggressively evolved in the past two years, but how can B2B marketers continue to develop their strategies? Anna Hrach shares her insights in this episode. Anna is a Senior Strategist at content marketing consulting and social media strategy agency, Convince & Convert. Specializing in digital marketing, Anna helps brands d…
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The Marketing Analytics Show
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How to set up Google Analytics 4 for ecommerce with Enrico Pavan
31:33
31:33
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31:33
Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn: How marketers should change their mindset to adapt to using GA4 How the new GA's exploration mode can be used for ecommerce What kind of insights can one get from GA4
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B2B Content Strategist
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Gong’s Goal to be the Most Engaging B2B Brand with Devin Reed
32:32
32:32
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Any brand can say they’re “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI. In this episode, Gong’s Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that’s helping Gong stand out from the SaaS crowd. Amy Woods is the CEO and founder of Content 10x, the w…
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B2B Content Strategist
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How Supermetrics Capture and Create Demand with Edward Ford
30:15
30:15
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30:15
Capturing demand is one thing, but how do you generate it? For Supermetrics, it’s all about iterating initiatives that are already proven to be working. Edward Ford is the Demand Gen Director at Supermetrics. Supermetrics is known for its leading ETL (Extract-Transform-Load) tool that collects data from marketing sources and brings it to your chose…
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The Marketing Analytics Show
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Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman
22:20
22:20
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22:20
In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn: What the Hawke Method is all about What kind of activities marketers can work on during the awareness, nurturing, and trust stage How the success of marketing campa…
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B2B Content Strategist
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How d&b audiotechnik Engineer Content to Reach Big Audiences with Sara Sowah
20:31
20:31
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20:31
Conquering a vertical market is one thing. Creating content that speaks to all ideal customers and companies within it is another. In this episode, Amy speaks to d&b audiotechnik’s Global Communications Manager, Sara Sowah. d&b is the worldwide leader in professional audio solutions and has a complex, multi-layered client network. In the discussion…
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B2B Content Strategist
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How BCB Group Leverage the Power of SEO with Sam Shrager
27:53
27:53
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27:53
Let’s talk crypto and content marketing. Crypto is an incredibly fast-moving industry. Content marketing is a long-game strategy. So, does content marketing work for one of the leading organizations in the crypto and digital asset economy? Sam Shrager joined B2B Content Strategist to discuss. Sam is Head of Marketing and Communications for BCB Grou…
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The Marketing Analytics Show
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Digital audio advertising 101 with Spotify
1:00:21
1:00:21
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Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix. You'll learn: The benefits of digital audio advertising How to get started with Spotify Ad Studio How to measure and optimize your Spotify Ads campaigns Links mentioned on the show: Follow Katie on Lin…
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B2B Content Strategist
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What B2B Marketers Can Learn from Vidyard’s Thought Leadership Strategy with Tyler Lessard
38:02
38:02
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38:02
B2B marketers: how much are you leveraging video content in your current marketing strategy? According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that reall…
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B2B Content Strategist
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How ContentCal Break Through the Organic Content Ceiling with Andy Lambert
36:57
36:57
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Posting organic content on social media is highly effective for sharing your brand messages and staying front of mind with your audience. But how can your content break through the organic ceiling to generate more business results? In this first episode of B2B Content Strategist, Amy Woods, speaks to ContentCal’s Director of Growth, Andy Lambert, a…
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The Marketing Analytics Show
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How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
27:16
27:16
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27:16
In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn: What metrics marketers should pay attention to while measuring an online marketing campaign What you should take into consideration before calculating CAC and LTV How to structure a campaign performance report so that it's easy to foll…
Discover the strategies that leading B2B content marketers use to execute winning content campaigns with B2B Content Strategist. Join Amy Woods as she interviews marketing leaders in tech and professional services organizations about their streamlined content processes, top marketing tools, best-performing campaigns, outsourcing vs. in-house, and s…
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The Marketing Analytics Show
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How to test ecommerce campaigns purposely with Colby Flood
26:34
26:34
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26:34
Looking to run more ecommerce campaign experiments? We've got you covered! In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose. Tune in to learn how to: Test audiences, messaging themes, and copy structures Analyze and optimize ecommerce campaigns effectively Onboard a new client Link…
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The Marketing Analytics Show
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How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
21:40
21:40
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21:40
In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses: How to design an effective ecommerce ABM campaign What are the key components of an effective ABM campaign What data companies should collect to craft the right messaging for their ABM campaigns Links mentioned…
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The Marketing Analytics Show
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How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
27:30
27:30
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27:30
When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads. Tune in to learn how to: Overcome the challenges of siloed performance marketing data Manage full-funnel performance marketing in a …
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The Marketing Analytics Show
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How marketers can implement marketing mix modeling with Mark Stouse
27:30
27:30
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27:30
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You’ll learn: What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution What groundwork teams should lay before implementing this model How to sell the …
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The Marketing Analytics Show
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Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly
28:23
28:23
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28:23
In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy. Tune in to learn: Why ethical data collection is important The differences between legal data collection and ethical data collection How companies can build a user-privacy-first culture Links mentioned in the show Follow Stéphane …
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The Marketing Analytics Show
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How to set up, track, and optimize the right audience for your brand with Stephanie Clapham
19:42
19:42
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19:42
In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns. Tune in to learn how to: Choose the right targeting for your company size and brand lifecycle stage Define the optimal audience size Measure the effectiveness of diffe…
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The Marketing Analytics Show
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How to measure brand awareness with Mark Dilson
19:13
19:13
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19:13
In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively. You'll learn: When you should start measuring your brand awareness. What metrics you should measure. How to build a brand awareness report. Links mentioned in the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial…
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The Marketing Analytics Show
1
How to build an SEO KPI funnel report with Tyson Stockton
21:29
21:29
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21:29
Have you ever heard of an SEO KPI funnel report? In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report. Tune in to learn: What an SEO KPI report is. The benefits of building an SEO KPI report. The difference between leading and lagging metrics. How to structur…
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The Marketing Analytics Show
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How to use data insight in your ad creatives with Anastasia Leng
19:54
19:54
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19:54
Long gone are the days when marketing was just about being creative. To make the most out of your ad budget, you need data. In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data. Here’s what you’ll learn: How to use data to fuel your creativity How to test different creatives across p…
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The Marketing Analytics Show
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The future of marketing measurement: How to win in a world of data
10:35
10:35
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10:35
In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them. You'll learn: Why marketing has gotten harder since 2012 The three big challenges of marketing measurement What you can do to overcome them Links mentio…
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The Marketing Analytics Show
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How measure your content marketing ROI with Deb Mukherjee
19:19
19:19
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19:19
Looking to improve your content marketing performance? In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI. Tune in to learn: Three key pillars in a content marketing strategy What content marketing metrics you should track Why Deb uses first-touch attribution to measur…
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The Marketing Analytics Show
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How to manage and keep track of your ad budget with Remi Turcotte
17:50
17:50
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17:50
In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget. You’ll learn: What tools you can use to keep track of your budget What metrics you should include in your paid performance report Why you should pay attention to quality score Links mentioned in the show: Follow Remi on LinkedI…
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The Marketing Analytics Show
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How to analyze and optimize your Google My Business listing performance with Alexander Silén
17:53
17:53
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Have you already optimized your Google My Business profile? If not, it’s time to take action. In this podcast episode, Alexander Silén, Co-Founder of Mobal.io shares how to make the most of your business profile. You'll learn: Why you should care about your Google My Business listing How to analyze your listing performance What metrics you should p…
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The Marketing Analytics Show
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How to develop statistical intuition with Tim Wilson
20:04
20:04
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In this episode of the Marketing Analytics Show, we catch up with Tim Wilson, Senior Analytics Director at Search Discovery to learn how marketers can develop statistical intuition. Tune in to learn: What statistical intuition is How it helps you make better decisions How to nurture statistical intuition Some useful resources to get started Links m…
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The Marketing Analytics Show
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How to grow a YouTube channel for business with Devin Pickell
28:55
28:55
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28:55
In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel. Tune in to learn: What tactics Devin used to improve Nextiva's YouTube channel’s performance How to optimize your YouTube videos for search How to analyze and optimize your channel’s performance Links mentioned in the show: Follow Devin o…
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The Marketing Analytics Show
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How to show the value of your work with client reporting with Chris Hirlemann
15:06
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In this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting. Tune in to learn: What makes a good client report How an agency should structure thor marketing reporting What tools you could use to create an informative report Links mentioned on the show Check out Sleepi…
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The Marketing Analytics Show
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How to use machine learning to analyze attribution windows with Esa Tiusanen
14:27
14:27
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14:27
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine learning to improve your attribution models How to evaluate different attribution models How to analyze your models’ performance Links mentioned on the show: Follow Esa on LinkedIn. Check out Columbia R…
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The Marketing Analytics Show
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How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez
30:12
30:12
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30:12
Wanna learn Savannah Sanchez’s secret to running successful TikTok Ads? Tune in to learn: What kinds of brands should try TikTok Ads How to set up a TikTok ad campaign How to work with TikTok influencers How to analyze your campaign performance Links mentioned in the show: Follow Savannah on LinkedIn. The Social Savannah. Start your 14-day free tri…
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How to build a data warehouse with Sebastian Mehldau
23:34
23:34
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23:34
As your business grows, your data grows too. To keep up with your ever-changing data needs, you need a data warehouse. That’s why in this podcast episode, we catch up with Sebastian Mehldau, Head of Growth Marketing at Vanmoof to learn his secret to building a data warehouse from scratch. Sebastian covers: When you should move your data to a data w…
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The Marketing Analytics Show
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How to get started with conversion rate optimization with Todd Chambers
28:06
28:06
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28:06
In this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization: What data you should collect to analyze your website conversions How to set up a CRO experiment How to validate your experiments What reports you should build to keep track of your experiments Psst! Todd also shares an exp…
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The Marketing Analytics Show
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How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance
23:53
23:53
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23:53
We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online. Tune-in to learn how to: Take your retail business from offline to online Create an omnichannel strategy Choose your marketing chan…
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The Marketing Analytics Show
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How to analyze the impact of your content strategy with Kaleigh Moore
16:53
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In the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies. You'll learn: What are the key components of a solid content strategy How to repackage your content What’s Kaleigh’s process for creating a good article How to measure your content’s success Links mentioned in t…
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How to promote and measure the performance of your online courses
27:13
27:13
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In this episode of the Marketing Analytics Show, Alex Atkins, Head of Growth at CXL, shares the secret to launching and promoting online courses successfully. Tune in to learn: How to launch and promote your online courses How the CXL team integrates storytelling into course launches How to measure your promotion campaign performance How to increas…
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The Marketing Analytics Show
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How to create, set up, and optimize Facebook video ads with Bob Regnerus
26:53
26:53
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This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns. Tune in to learn: How to create videos for different stages of the sales funnel How to create custom audiences for retargeting What video ad metrics you should track How to optimize your videos to increase your ROAS What video mistakes you should …
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The Marketing Analytics Show
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How to analyze data and create reports in Google Data Studio
23:14
23:14
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Looking to create engaging and meaningful reports in Google Data Studio? We’ve got you covered! In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports. Tune in to learn: The kinds of reports you can create with Data Studio What makes a great report Her process of buildi…
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How to analyze qualitative data with Peep Laja
21:49
21:49
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In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition. You'll learn: How Peep used early user feedback to narrow down Wynter’s product positioning How you can analyze your qualitative data What questions marketers should ask to get useful insights from the…
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The Marketing Analytics Show
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How to analyze data and create reports with Google Analytics 4 with Charles Farina
24:03
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How to set up and measure your on-site SEO performance - Sam Dunning
17:31
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17:31
Looking to drive more organic traffic to your website? Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO. You’ll learn what it takes to build a successful SEO strategy including: What you should consider when building an SEO strategy How to optimize your w…
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The Marketing Analytics Show
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The data you need to measure B2B growth with Ole Dallerup
19:48
19:48
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From your website and CRM to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s still frickin’ hard to understand what drives revenue. That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth. Tune in to learn: What data …
