The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more tha ...
…
continue reading
GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outcomes amidst the noise accelerated by AI tools.
…
continue reading
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Demystifying marketing mix modeling (MMM)
44:07
44:07
Play later
Play later
Lists
Like
Liked
44:07
In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek. Discover what MMM is, why it's crucial …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Manscaped's edgy marketing: How data & analytics drive risk and reward
42:00
42:00
Play later
Play later
Lists
Like
Liked
42:00
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
30:35
30:35
Play later
Play later
Lists
Like
Liked
30:35
In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing. You’ll learn: How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience. The shift towards short-form, engaging video content and its impa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
17:18
17:18
Play later
Play later
Lists
Like
Liked
17:18
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments- Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize m…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The power of competitive intelligence in B2B marketing with Vollrath
27:34
27:34
Play later
Play later
Lists
Like
Liked
27:34
In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
38:22
38:22
Play later
Play later
Lists
Like
Liked
38:22
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast. Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Imajery uses data to prove value across the entire customer journey
38:22
38:22
Play later
Play later
Lists
Like
Liked
38:22
In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Supermetrics Drives B2B Growth through Library & Publication Content
46:08
46:08
Play later
Play later
Lists
Like
Liked
46:08
GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
35:33
35:33
Play later
Play later
Lists
Like
Liked
35:33
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI). In this episode, you'll learn: What impact-based attribution i…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
34:26
34:26
Play later
Play later
Lists
Like
Liked
34:26
In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we explore: With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahea…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
46:46
46:46
Play later
Play later
Lists
Like
Liked
46:46
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting. We'll explore powerful alternatives like Mar…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
34:05
34:05
Play later
Play later
Lists
Like
Liked
34:05
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth. Olivia will guide us through the concept of incrementality, a powerful tool that helps marke…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Lessons from Growing Two Startups with Two Different Content Marketing Strategies
1:03:19
1:03:19
Play later
Play later
Lists
Like
Liked
1:03:19
GROWING with CONTENT is VEC.studio's official podcast. Tune in to learn how B2B Content Leaders grow SaaS brands (and advance their careers) through narrative-driven content target ICPs actually consume. Your host, Victor Eduoh, also gets them to pull the curtains on how they are currently crafting content that stands out and drives meaningful outc…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
25:34
25:34
Play later
Play later
Lists
Like
Liked
25:34
In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Driving Tons of Qualified Pipeline Through Brand+Content+Social
26:28
26:28
Play later
Play later
Lists
Like
Liked
26:28
In this illuminating episode of "Grow with Content," Obaid Durrani, the Head of Brand and Content at HockeyStack delved into the intersection of brand, content, and social in driving pipeline. Obaid's expertise in combining these elements to achieve strategic impact is sure to provide you with practical insights to apply in your B2B content efforts…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The future of Google Search & Ads in the age of Gen AI
20:23
20:23
Play later
Play later
Lists
Like
Liked
20:23
Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. In this episode, we welcome Matz Lukmani, Product Lea…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
58:20
58:20
Play later
Play later
Lists
Like
Liked
58:20
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ P…
…
continue reading
B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at L…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Big data for marketers: Why, how, and where to start
27:49
27:49
Play later
Play later
Lists
Like
Liked
27:49
By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing leader roundtable: Fueling your growth with data in 2024
43:13
43:13
Play later
Play later
Lists
Like
Liked
43:13
Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Using data to power your next step: Fueling 40% annual growth
15:55
15:55
Play later
Play later
Lists
Like
Liked
15:55
Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foun…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
44:44
44:44
Play later
Play later
Lists
Like
Liked
44:44
How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and tal…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The next generation of marketing mix modelling
28:17
28:17
Play later
Play later
Lists
Like
Liked
28:17
More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Get €3M ARR From Content Marketing, with Alexis Chevallier, Content-Led Part-Time CMO
35:07
35:07
Play later
Play later
Lists
Like
Liked
35:07
How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why now is a great time to move to a marketing data warehouse
38:53
38:53
Play later
Play later
Lists
Like
Liked
38:53
Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaedi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building a thriving online community, with Alex Theuma, Founder @SaaStock
51:39
51:39
Play later
Play later
Lists
Like
Liked
51:39
Communities can be super powerful.They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.Now, communities are far from easy to build.To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams con…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How a Community-Focused Content Strategy Drove Business & Career Growth
52:06
52:06
Play later
Play later
Lists
Like
Liked
52:06
Rease Rios, Director of Content at Qase joins host, Victor Eduoh, on this exciting episode of "Growing With Content." Rease delves deep into how she shifted the usual focus and executed a community-focused Year in Review content strategy for Webflow. Key Themes Discussed: 1. Shifting Focus: Rease emphasizes the need to shift from solely measuring s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How top consumer brands measure marketing with Michael Kaminsky
37:21
37:21
Play later
Play later
Lists
Like
Liked
37:21
The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?" In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach. On Octo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Building a Challenger B2B Content Marketing Strategy that Drove Growth
45:13
45:13
Play later
Play later
Lists
Like
Liked
45:13
Here are the key themes discussed: 1. Understanding Priorities: Yaag advises spending the first week in a new company understanding the priorities of key functions and the CEO. This knowledge allows content marketers to collaborate effectively with other teams. 2. Collaboration and Dependencies: Content creation often requires collaboration with te…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
21:06
21:06
Play later
Play later
Lists
Like
Liked
21:06
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehous…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Grow a SaaS B2B Brand using Video Marketing, with Nora Sandell, Head of Marketing @Videoly
34:27
34:27
Play later
Play later
Lists
Like
Liked
34:27
Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platfo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Start Trusting Your Data: A marketing data governance framework for CMOs
53:00
53:00
Play later
Play later
Lists
Like
Liked
53:00
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Behind the Scenes of a 50M ARR Company, with Edward Ford, Demand Gen Director @Supermetrics
47:18
47:18
Play later
Play later
Lists
Like
Liked
47:18
After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.In this exceptional episode with Edward, we cover:— The secret sauce to Supermetrics’ growth— Who should be driving growth? — W…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Marketing mix modeling for marketing leaders
39:37
39:37
Play later
Play later
Lists
Like
Liked
39:37
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data. In this episode, we'll cover MMM works, the…
…
continue reading
In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Most of your problems are due to (a lack of) Marketing Data Governance
39:42
39:42
Play later
Play later
Lists
Like
Liked
39:42
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In t…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The secret to telling engaging customer stories, with Joel Klettke, Founder @Case Study Buddy
27:03
27:03
Play later
Play later
Lists
Like
Liked
27:03
- What’s an efficient process for creating customer stories? - Can one scale the process? - Do you have a secret formula to get around this and still tell compelling stories?- How to tell stories when you can’t share numbers- How to hook the visitor from the get-go? Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe Sa…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Breaking the silos: Why you should own your marketing data
43:20
43:20
Play later
Play later
Lists
Like
Liked
43:20
There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically. Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make bett…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Kaizen Framework: How to turn marketing data into growth
26:02
26:02
Play later
Play later
Lists
Like
Liked
26:02
You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese. So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to measure your customer stories’ ROI, with Joel Klettke, Founder @Case Study Buddy
32:32
32:32
Play later
Play later
Lists
Like
Liked
32:32
- Why are customer stories so important?- Why is it so difficult to create and publish quality customer stories?- How to ensure customer stories serve business and revenue goals?- How should marketers measure the ROI of a case study?- How to ask a customer for a story?Tune in to hear from Joel Klettke, Founder at Case Study Buddy.About the showThe …
…
continue reading
In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Are LinkedIn Ads really expensive? with Gabriel Ehrlich, CEO @Remotion
22:35
22:35
Play later
Play later
Lists
Like
Liked
22:35
What is the role of LinkedIn in a B2B advertising strategy?What is the best use of LinkedIn ads? Is LinkedIn really expensive?What's the Future of LinkedIn Ads?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing…
…
continue reading
Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
LinkedIn Ads 101 — What's a good LinkedIn Ad campaign? with Gabriel Ehrlich, CEO @Remotion
29:28
29:28
Play later
Play later
Lists
Like
Liked
29:28
What makes it so difficult to make LinkedIn ads work?How should marketers approach targeting on LinkedIn ads?What does a good LinkedIn ads campaign look like?Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.About the showThe SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Founders Can Fix Sales and Marketing Alignment - With Dave Kellogg (Balderton Capital)
23:48
23:48
Play later
Play later
Lists
Like
Liked
23:48
What should founders do to fix sales and marketing alignment once and for all?Dave Kellogg is an Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on th…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What founders need to know about B2B Sales and Marketing - With Dave Kellogg (Balderton Capital)
28:36
28:36
Play later
Play later
Lists
Like
Liked
28:36
How much do founders know about Sales and Marketing? How much should they?Dave Kellogg is Executive in Residence at Balderton Capital. He also comes with 10 years of experience both as a CEO and a CMO.In other words, he has a lot to say about sales and marketing.Dave recently wrote “The Founder's Guide to B2B Sales”, and we invited him on the podca…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Market expansion: Challenges, DOs and DONT's, with Teemu Ilola, VP of Sales (Leadoo)
20:44
20:44
Play later
Play later
Lists
Like
Liked
20:44
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo)
27:32
27:32
Play later
Play later
Lists
Like
Liked
27:32
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce.We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS compan…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen
40:24
40:24
Play later
Play later
Lists
Like
Liked
40:24
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality.Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue.Put simply, companies focusing solely on lead generat…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Adam Holmgren - Global Demand Gen Lead at GetAccept: Economic Downturn: Threat or Opportunity?
34:16
34:16
Play later
Play later
Lists
Like
Liked
34:16
How do you view the current economic situation — through the threat or the opportunity lens? As companies scramble to cut back on budgets, marketers are finding themselves in one of the following situations:— 😱 A panic mode. They’re ready to pack up, head for the hills, and prepare for the worst (threat lens).— 🧐 A hyper-focused mode. They're ready…
…
continue reading