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The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Manage episode 378774124 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.
Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.
On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.
Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.
Sign up for free: https://supermetrics.com/supersummit
76 episodes
Share
Manage episode 378774124 series 2824610
Content provided by Supermetrics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Supermetrics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.
Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.
On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.
Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.
Sign up for free: https://supermetrics.com/supersummit
76 episodes
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Similar to The Marketing Intelligence Show
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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continue reading
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