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6 - How to create a really great brand and engage your audience (with Gwen Lafage, VP Brand & Content at Sinch)
Manage episode 321814832 series 3293761
Content provided by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat.
On this episode we talk about:
- What is the difference between brand and demand?
- What defines a really great brand?
- How can you measure brand against revenue growth?
- When should a company hire in-house marketers and when is an agency a good idea?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.
38 episodes
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Manage episode 321814832 series 3293761
Content provided by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Holmgren, Demand Generation Expert, Adam Holmgren, and Demand Generation Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat.
On this episode we talk about:
- What is the difference between brand and demand?
- What defines a really great brand?
- How can you measure brand against revenue growth?
- When should a company hire in-house marketers and when is an agency a good idea?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.
38 episodes
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Similar to Driving Demand
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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