Go offline with the Player FM app!
6 - How to create a really great brand and engage your audience (with Gwen Lafage, VP Brand & Content at Sinch)
Manage episode 321814832 series 3293761
Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat.
On this episode we talk about:
- What is the difference between brand and demand?
- What defines a really great brand?
- How can you measure brand against revenue growth?
- When should a company hire in-house marketers and when is an agency a good idea?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.
38 episodes
Manage episode 321814832 series 3293761
Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat.
On this episode we talk about:
- What is the difference between brand and demand?
- What defines a really great brand?
- How can you measure brand against revenue growth?
- When should a company hire in-house marketers and when is an agency a good idea?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.
38 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.