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81 - Love as a Business Strategy
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What happens when your company is in financial trouble, needs to do a significant layoff, and everyone is struggling? You put love at the center, of course! Sound crazy? Not to us.
D(g)B welcomes Mohammad Anwar & Frank Danna of Softway, and now Culture+. Oh, and they also wrote a book about Love as a Business Strategy.
Listen to hear:
- How love took the company from the brink of financial failure to thriving, and launched a 2nd company, and a book!
- How sports, and 1 football game in particular, lead Mohammad to completely change into a culture of love
- The changes with the biggest impact were the smallest things like bringing a coffee for someone or writing a thank you note.
- Culture isn’t the perks & benefits, it’s the way we behave with each other
- How Mohammad learned that react and respond aren’t synonyms but that they’re actually worlds apart
And yes, they built a tool to measure it! The Culture Counter tool measures the experience people are having around the 6 pillars of a culture of love (inclusion, empowerment, forgiveness, vulnerability, trust, empathy) and ties those metrics to KPIs.
...because "behaviors are the bottom line” - Mohammad Anwar
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