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How Data Privacy Rules force us to get back to basics | Derek Lackey
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What is the key role of marketers today? Is it to generate leads for the sales team, or strategically position the company to win? Discover the answer in this episode of Marketing Unfucked featuring my special guest, Derek A. Lackey.
Derek is the Managing Director of Newport Thomson, a company that seeks to assist marketers to update their data practices to comply with new privacy and data protection laws around the world – including the new privacy regulations in Canada.
Tune in to learn how to market to consumers while respecting their data and privacy. You’ll also find out why Derek believes that the secret to unfucking our marketing starts with respecting your customer’s data and privacy.
In this episode:
· 00:25 – Derek shares why marketers have become digital executioners rather than strategic marketers
· 01:21 – Why the key role for marketers should be to strategically position the company to produce results
· 04:50 – Why companies should consider dividing marketing from digital marketing teams
· 06:22 – How marketers can gain consumer’s consent
· 07:32 – Derek talks about Canada’s new privacy regulations and how it will impact how we market to consumers
· 10:50 – The problem with the lack of creative thinking in digital advertising
· 12:57 – Will personalized marketing have a place in the future of digital advertising and marketing?
· 15:31 – Derek shares his top tips for marketing in Canada in light of the new privacy regulations
· 17:04 – The best consent management tools for marketers
· 19:40 – How better consent management can help increase consumers' trust in a company
· 21:25 – Why more companies need to use legitimate interest
· 25:37 – How legal oversight can damage your customer relationships
· 27:34 – Derek reveals how he would fix the problem with today’s marketing industry
If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unfucked podcast.
Resources:
· Connect with Derek on LinkedIn
· Follow Marketing Unfucked on LinkedIn
· Cassie
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