Best Siobhan Solberg Podcasts (2024)

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131: Siobhan Solberg: A guide to ethical marketing with data minimization and privacy strategies 53:57

15d ago53:57

53:57

What’s up everyone, today we have the pleasure of sitting down with Siobhan Solberg, data privacy consultant and advisor. Summary: Siobhan takes on a behind-the-scenes look at the hidden mechanics of data privacy, ethical marketing practices, and effective data management. Marketers often overlook the importance of data privacy, but the increase in…

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133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn't in their tech stack 1:04:03

1h ago1:04:03

1:04:03

What’s up everyone, today we have the pleasure of sitting down with Simon Heaton, Director of Growth Marketing at Buffer. Summary: Simon helps us explore Buffer's martech journey, highlighting their shift from traditional tools to a product-led approach driven by data and server-side analytics. We unpack their use of Customer.io for automation and …

1
132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft 45:38

7d ago45:38

45:38

What’s up everyone, today we have the pleasure of sitting down with Ashleigh Johnson, Marketing Technologist at Microsoft. Summary: Ashleigh gives us a glimpse into the enterprise world of martech, and it might not be what you’re expecting. She emphasizes embracing the unexpected by seeking diverse roles and rotational programs. Building a personal…

1
How to Measure & Maximize PMax with Expert Navah Hopkins 53:20

6d ago53:20

53:20

What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…

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130: Sam Oh: Ahref’s VP of Marketing on how content marketers can stay relevant with AI 56:35

21d ago56:35

56:35

What’s up everyone, today we have the pleasure of sitting down with Sam Oh, VP of Marketing at Ahrefs. Summary: Sam takes us on a masterclass covering SEO fundamentals, evolving search behaviors, AI in content marketing, refreshing attribution thoughts and work-life balance strategies. He advises sticking to proven SEO fundamentals and understandin…

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129: Re: Why Martech is Actually for Engineers 52:25

28d ago52:25

52:25

What’s up folks. We’ve got a fun episode today. If you’re a regular listener, you’ve heard me mention an article that’s been living rent free in my head for a while now. Casey Winters, the former CPO at Eventbrite and an Instructor at Reforge, wrote an article titled “The Problems With Martech, and Why Martech is Actually for Engineers”. I’ve asked…

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128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack 51:15

1M ago51:15

51:15

What’s up everyone, today we have the pleasure of sitting down with Vish Gupta, Marketing Operations Manager at Databricks. Summary: This episode with Vish is jam packed with advice for marketers making their way through the martech galaxy. We touch on the pitfalls of Frankenstein stacks and the perks of self-service martech. Vish explains why mart…

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127: Carmen Simon: Using brain science to deviate from expected patterns and create memorable content 50:15

1M ago50:15

50:15

What’s up everyone, today we have the pleasure of sitting down with Carmen Simon, Chief Science Officer at Corporate Visions and Brain Science Instructor at Stanford CS. Summary: Carmen takes us on an adventure exploring the wonders of brain science and how to sustain attention through contrast. We cover embodied cognition, deviating from expected …

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126: Michael Rumiantsau: AI's role in democratizing data narratives for marketers 50:28

2M ago50:28

50:28

What’s up everyone, today we have the pleasure of sitting down with Michael Rumiantsau, Co-Founder and CEO at Narrative BI. Summary: This episode delves into the future of Business Intelligence, highlighting AI's role in democratizing data for marketers, automating insights with LLMs, and the importance of anomaly detection. Michael’s on a mission …

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125: Michele Nieberding: Customer data infrastructure and server-side data processing 50:24

2M ago50:24

50:24

What’s up everyone, today we have the pleasure of sitting down with Michele Nieberding, Director of Product Marketing at MetaRouter. Summary: Michele takes us on a broad journey across job hopping, learning technical martech products, preparing for the cookie apocalypse and diving deep into the world of server side data processions and tag manageme…

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124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations 46:35

2M ago46:35

46:35

What’s up everyone, today we have the pleasure of sitting down with Angela Cirrone, Senior Director, Marketing Operations at Optimizely. Summary: Angela brings a fresh perspective to marketing operations, a key theme throughout the conversation is curiosity and how it helps boost your confidence and be a key lego block to a successful career. What …

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123: Andrea Lechner-Becker: Creating content that people will give a f*ck about 57:10

2M ago57:10

57:10

What’s up everyone, today we have the pleasure of sitting down with Andrea Lechner-Becker, mostly retired CMO and Novelist. Summary: Andrea takes us on a wild ride filled with nuggets of wisdom, a few f-bombs and tons of laughs as she unpacks her deep understanding of marketing. Together, we explore how storytelling breathes life into content and w…

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122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns 56:06

3M ago56:06

56:06

What’s up everyone, today we have the pleasure of sitting down with Emily Kramer, Co-Founder at MKT1. Summary: Emily explored the convergence of marketing, investment, and startup growth, delivering actionable insights for marketers, founders, and investors. When picking future unicorns, she attributed timing and luck but stressed the importance of…

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The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

3M ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

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121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it 54:40

3M ago54:40

54:40

What’s up everyone, today we have the pleasure of sitting down with Anthony Lamot 🐧, CEO and Co-Founder at DESelect. Summary: From early stage founder advice and keeping up with the galaxy of martech tools to email fatigue and AI’s convergence with neuroscience, this episode journeys through deep marketing space. Anthony gives us practical advice f…

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120: Maja Voje: Untangling Go-to-Market for startup marketers and founders 56:17

3M ago56:17

56:17

What’s up everyone, today we have the pleasure of sitting down with Maja Voje, Founder of Growth Labs and the Author of GTM Strategist. Summary: This episode with Maja is a playbook for startup marketers, growth advisors, early stage founders and anyone curious about go-to-market strategies. We untangle the most popular questions about growing earl…

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119: Adam Greco: The Future of event-based web analytics and the overlapping landscape of data tools 59:59

3M ago59:59

59:59

What’s up everyone, today we have the pleasure of sitting down with Adam Greco, Field CTO / Product Evangelist at Amplitude. Summary: Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it’s transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping function…

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118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management 1:01:50

4M ago1:01:50

1:01:50

What’s up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the ar…

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117: Julz James: Automation inception, teaching martech and unraveling intent data 56:51

4M ago56:51

56:51

What’s up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at St. Edwards University. Summary: Jul is a marketing ops leader and a martech Professor who's rewriting the rulebook on how to navigate the martech galaxy. She walks us through automation inception, like…

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Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

4M ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

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116: Kevin Hu: How data observability and anomaly detection can enhance MOps 50:36

4M ago50:36

50:36

What’s up everyone, today we have the pleasure of sitting down with Kevin Hu (Hoo), Co-founder and CEO at Metaplane. Summary: Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the power of inquisitive data analysis and a hypothesis-driven …

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115: Amrita Mathur: ClickUp’s VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuition 51:55

4M ago51:55

51:55

What’s up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp. Summary: Building a brand from zero is all about diving deep into what makes your audience tick and tailoring your messages to hit just right. Amrita digs into this, stressing the gold in blending hard data with your gut in order to spot w…

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These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

4M ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

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114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute 58:03

4M ago58:03

58:03

What’s up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and MarTech leader (and Innovator). Summary: Mauro walked us through his blueprint for building multifaceted teams equipped with technical, emotional, and strategic competencies. We emphasized the significance of identifying martech…

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113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities 52:23

5M ago52:23

52:23

What’s up everyone, today we have the pleasure of sitting down with Abby Gailey, Director of Marketing Operations at Vibrent Health. Summary: Abby walks us through the complicated marketing ops world of B2B2C healthcare SaaS, emphasizing a move from sales-centric to engagement-focused martech. We dive into curiosity and continuous learning, using t…

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112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS 49:27

5M ago49:27

49:27

What’s up everyone, today we have the pleasure of sitting down with Stephen Stouffer, VP, Digital Transformation & Innovation at SaaScend. Summary: Stephen shares practical and innovative examples of combining AI tools with iPaaS tools to do things like parsing email auto-responses and subcontracting tech support questions from family members. He’s…

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111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome 52:22

5M ago52:22

52:22

What’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in he…

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110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod 51:33

5M ago51:33

51:33

What’s up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion. Summary: Josh elevated growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer's adaptable role in a growth pod, the v…

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Do you really know how to test your paid media? 51:41

5M ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

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109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos 46:09

6M ago46:09

46:09

What’s up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech. Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra i…

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108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations 50:06

6M ago50:06

50:06

What’s up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia. About Ezra Ezra started his career as an engineer developing devices to help treat diabetes and obesity at GI Dynamics He later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startups …

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Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

6M ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

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107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek 56:27

6M ago56:27

56:27

Summary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to transform data into actionable insights, aiding in a deeper understanding of customer needs. We also covered the shift towards flexible, composable tech stacks and the importance of diverse skills along…

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106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound 56:24

6M ago56:24

56:24

What’s up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2. Summary: Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critic…

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Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

6M ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

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105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene 49:40

7M ago49:40

49:40

What’s up everyone, today we’re chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, marketing, and technology. Summary: Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experien…

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104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI 55:07

7M ago55:07

55:07

What’s up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems. Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freel…

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Marketing Measurement for Higher Education - with Josh Dodson 53:07

7M ago53:07

53:07

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins…

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103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs 56:07

7M ago56:07

56:07

What’s up everyone, today we have the pleasure of sitting down with the acclaimed Britney Muller, Founder and Consultant at Data Sci 101 and former Senior SEO Scientist at Moz. Summary: Britney takes us on a wild ride through the intersection of marketing and AI, emphasizing the importance of adaptability, continuous learning, and ethical considera…

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102: Revealing the secret prompts and process behind our AI images 56:47

7M ago56:47

56:47

What’s up folks. As we close in on episode 100 and the end of this season, one episode that’s been on the list for a while now is revealing how we do our AI images. Most of the comments we get on our social posts aren’t “wow amazing content, love the CDP topics, I learned so much about email deliverability…” It’s usually “that cover art is SO cool,…

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Your Data is Garbage - Learn How to Fix It with Chad Sanderson 55:02

7M ago55:02

55:02

You can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the …

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101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation 52:28

8M ago52:28

52:28

Summary: We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths b…

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How did this year Measure Up? 1:15:59

8M ago1:15:59

1:15:59

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows o…

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100: Sara McNamara: Pathfinding via attribution, AI tool evaluation, and mastery in communication and boundary setting 47:42

9M ago47:42

47:42

Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance …

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How does private equity view marketing measurement? 51:09

9M ago51:09

51:09

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS …

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99: Striking a balance: Sustaining happiness and success in work and life 47:06

9M ago47:06

47:06

What’s up folks, if you follow the show you know that we wrap up each conversation by delving into how our guests manage to juggle their personal and professional lives while maintaining their well-being and career success. Our most popular episode continues to be our compilation of insights on this very topic. Due to its popularity, we've decided …

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98: You shall not pass: Google's new spam guidelines and what it means for email marketers 53:36

9M ago53:36

53:36

In October, Google announced new guidelines that went unheard by many email marketers. They released a blog post as well. Yahoo also followed suit. There’s a lot of misguided commentary about the specifics of it, so today we’re going to break down some of the most important changes taking effect and why you should care. Main Takeaway: Google and Ya…

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Breaking into data science with Leondra Gonzalez 55:08

9M ago55:08

55:08

Data science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on intervie…

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97: Lauren Aquilino: Alleviating burnout and recognizing the specialized skills in marketing ops 50:02

9M ago50:02

50:02

What’s up folks, today we’re joined by Lauren Aquilino, Founder & Principal Consultant @ EMMIE Collective. Summary: The essence of Lauren’s message transcends the specifics of MOPs; it's about the symbiosis between finding work that resonates on a personal level and the professional ecosystem that supports it. This is where fulfillment is found, an…

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96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP 48:35

10M ago48:35

48:35

What’s up everyone, today we’re joined by Natalie Miles, Head of Marketing Technology at Chime. Summary: Don't underestimate the role of generalists in martech; they're your go-to for system-level thinking and breaking down data silos. Building vs buying your tech stack? It's not black and white; successful setups usually mix both, and including en…

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Siobhan Solberg Podcasts

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