Best Siobhan Solberg Podcasts (2024)

1
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

29d ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

1
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

2M ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

1
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

3M ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

1
Do you really know how to test your paid media? 51:41

4M ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

1
Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

4M ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

1
Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

5M ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

1
Marketing Measurement for Higher Education - with Josh Dodson 53:07

5M ago53:07

53:07

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins…

1
Your Data is Garbage - Learn How to Fix It with Chad Sanderson 55:02

6M ago55:02

55:02

You can’t make good decisions without quality data - whether those be decisions about pricing models, marketing budgets, or website performance. Garbage in, garbage out, as they say. But how do we ensure the data quality? Chad Sanderson joined us to answer this question. Chad is the CEO and Co-Founder of Gable - a startup that some have called the …

1
How did this year Measure Up? 1:15:59

6M ago1:15:59

1:15:59

You know it's that time of the year - time for navel gazing (not to be confused with naval gazing) end-of-year reviews, proclamations, and prognostications. It's been a busy year for me and Simon, as we were both laid off and started new paths and projects. One project in particular was this podcast! Join us as we open up about the highs and lows o…

1
How does private equity view marketing measurement? 51:09

7M ago51:09

51:09

Mark Fiske led the marketing teams at well-known brands like Ancestry and Credit Karma before going over to private equity, where he now advises on marketing and digital transformation for portfolio companies of H.I.G. Capital.Learn the ins and outs of private equity from a marketing perspective, including trends in marketing measurement since iOS …

1
Breaking into data science with Leondra Gonzalez 55:08

8M ago55:08

55:08

Data science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on intervie…

1
GA4 - The Good, the Bad, and the Ugly 51:23

8M ago51:23

51:23

Love it or hate it, GA4 is here to stay. But is it all that bad? Or are we just resistant to change? Find out why Dana DiTomaso has "I <3 GA4" stickers, and how marketers can get the most out of GA4. Dana has spent more than 20 years in the digital marketing and analytics space. She's currently the President and Partner at Kick Point Inc., and the …

1
Should you trust "AI-driven" MMM? 55:24

9M ago55:24

55:24

When it comes to machine learning and artificial intelligence being deployed for marketing mix modeling, we might want to pump the brakes a bit, at least that’s what some industry leaders are saying. To explore this topic in a little more depth, we wanted to bring on an expert, someone who’s been in this field for nearly 2 decades, and has built a …

1
Learning Marketing Measurement with Myles Younger 58:26

9M ago58:26

58:26

Get out your #2 pencils, because today we're going back to school! In this episode, we’re talking about marketing measurement education - how we learn it, what we learn, and how to deal with teaching and learning technical subjects effectively. And as an added bonus, I'm lucky to be joined by Simon Poulton as my new co-host for the show! We're join…

1
How To Build a Marketing Data Team with Simon Poulton 53:26

10M ago53:26

53:26

We’ve all heard the quote from British mathematician Clive Humby, who declared way back in 2006 that “data is the new oil.” But who are the roustabouts and roughnecks working these new-age oil rigs, where do we find them, and how do we organize them? Simon Poulton grew the Digital Intelligence team at Wpromote from 0 to more than 50, and is doing t…

1
Testing & MMM - the Peanut Butter & Jelly of Marketing Measurement with John Wallace 37:28

10M ago37:28

37:28

Sometimes two things go together perfectly, like cookies & cream, Batman & Robin, or doing a happy dance when that meeting you've been dreading gets cancelled at the last minute. Here's another one to add to the list - incrementality testing and marketing mix modeling. Ok, it sounded way less boring in my head :) Either way, the conversation I had …

1
How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter 44:56

11M ago44:56

44:56

Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat. In this episode, he shares…

1
Profit-Maximizing Marketing Experiments with Elea Feit 48:26

12M ago48:26

48:26

A lot of marketers are familiar with A/B testing, usually with regards to website testing and conversion rate optimization. But there’s another kind of testing that marketers are becoming more interested in lately, and that’s testing of the marketing itself. It goes by many names - randomized controlled trials, geo-lift experiments, conversion lift…

1
Launching Cauzle Analytics + Top 9 Marketing / Analytics Podcasts To Subscribe To 15:25

12M ago15:25

15:25

Have you ever thought of going out on your own and starting your own consulting company? Yeah, me too. But there was always something stopping me - usually the golden handcuffs of a cushy job with benefits - and needing to be the primary provider for a family of 5. But today is the day I'm thrilled (and if I'm being honest, terrified) to announce t…

1
Cutting marketing budget in a recession? Here's what Greg Dolan recommends. 35:52

1y ago35:52

35:52

Greg Dolan is no stranger to marketing in a recession. He saw it first hand as a brand manager for Campbell Soup Company during the Great Financial Crisis in 2008. Now, he's got front row seats as a co-founder of Keen, a SaaS marketing mix modeling platform founded in 2011. Listen in to hear what are the most common mistakes marketers make when fac…

1
The Future of Marketing Measurement with Rick O'Toole - Co-founder of Rockerbox 45:57

1y ago45:57

45:57

Rick O'Toole is the Co-founder and CTO of Rockerbox, a marketing attribution platform. He joins me on this episode as we discuss the future of marketing measurement, whether multi-touch attribution still has a role to play, and where he sees marketing mix modeling fitting in. Rick has a unique perspective as someone who's been building an attributi…

1
Is your MMM lying to you? Michael Kaminsky talks validation. 45:14

1y ago45:14

45:14

Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or n…

1
Attribution Frameworks with Attribution Gal - Kate Cook 44:30

1y ago44:30

44:30

Kate Cook is the Head of Analytics at The Lumery, a marketing and technology consultancy in Melbourne, Australia. But she didn’t start out in data and analytics - she transitioned there from digital marketing. That combination of marketing chops and knack for numbers has proven to be valuable as she leads companies along the attribution journey. Kn…

1
Marketing Memetics & Measurement with Mike Taylor 52:16

1y ago52:16

52:16

Mike Taylor created and grew a successful growth marketing agency (Ladder.io), is building a business around simulator-based courses for data-driven marketers (Vexpower), and is the author of a forthcoming book about marketing memetics. He joins me on the show to talk about the power of memetics in marketing (and so much more), creative testing, an…

1
No-Code MMM with Gabriele Franco 43:44

1y ago43:44

43:44

Today on the show I’m joined by Gabriele Franco, the founder of Cassandra, a no-code marketing mix modeling tool that allows marketers to build models within minutes, without needing to know R or Python. We talked about Robyn - the open source package from Meta that enables semi-automated marketing mix modeling and how Cassandra adds an enhanced la…

1
Announcing the Measure Up Podcast! 0:24

1+ y ago0:24

0:24

The Measure Up podcast is almost here! The first episode will be coming out on April 12 - subscribe now so you don't miss it. In the first episod, I talk with Gabriele Franco, founder of Cassandra, a no-code marketing mix modeling tool that makes it easy fro anyone to get up and running with MMM without needing to know R or Python. --- Send in a vo…

1
Can having fun drive profit? 29:24

1+ y ago29:24

29:24

Mark Rofe is the answer to the question, ‘what happens when you combine a great mind for marketing with a love for humorous stunts?’ With several e-commerce businesses, a PR course, and a viral billboard campaign advertising himself in his portfolio, Mark has a unique perspective on digital marketing and PR. But is there anything he wants to Unf*ck…

1
Marketing isn’t the problem. Everything is. | Tim Stewart 38:07

1+ y ago38:07

38:07

If a company makes a $50m profit in its first year but goes bankrupt less than a decade later, should it be considered a successful business? It’s easy to equate success to sales, yet chasing short-term profits makes long-term success unattainable. Developments in digital marketing have made it easier than ever before to deliver quick results. Stil…

1
Analytics is more than a box to be checked | Jill Quick 49:02

1+ y ago49:02

49:02

Technology isn’t as smart as people think it is. Assuming our tools are clever enough to figure out what we want to know without additional input is a rookie mistake many businesses make. Unfortunately, this leads marketers to make decisions based on (unintentionally) confabulated reports — potentially tanking their conversion rate. With Universal …

1
Is caring about customers always the answer? | Jono Alderson 36:26

1+ y ago36:26

36:26

One simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few …

1
Silos, egos, and why server-side is about control | Simo Ahava 39:39

1+ y ago39:39

39:39

Taking the path of least resistance can be incredibly tempting. After all, if a solution promises to fix all your business’s problems, isn’t it worth a try? In reality, clever tools and tactics never deliver the fix-all solutions they claim to offer. Only an understanding of how our work impacts that of others, fluid communication, and a willingnes…

1
Why data is not the solution to uncertainty | Rick Dronkers 36:59

1+ y ago36:59

36:59

What came first, the process or the insight? In an ideal world, a business’s processes would be informed by data, with teams seeking information to help them reach pre-established goals and objectives. But when it comes to data collection, can we really understand what we want to do with this information before we have it in front of us? And as cli…

1
How failed tests help you make better decisions | Craig Sullivan 46:16

1+ y ago46:16

46:16

It’s easier now than ever before for businesses to run CRO experiments, but what happens when great technology is misused? From not running enough tests to manipulating data to prove a favored hypothesis, there are many ways businesses use testing resources incorrectly — and screw up their growth in the process. So, how can we Unf*ck these issues? …

1
Why compliance should be your first thought, not an afterthought | Cory Underwood 40:31

2y ago40:31

40:31

Collecting customer data is something businesses take for granted. It’s an expectation: if they can’t gather data on their customers’ behavior online, how else are brands meant to optimize their user journeys? Yet as legal battles between Google Analytics and European data protection authorities show no signs of slowing down, global businesses risk…

1
Let go of assumptions to better understand your customers | Janis Thomas 38:01

2y ago38:01

38:01

Marketers often exist within a bubble that messes with their perception of their audience. They build ideas about their customers based on their own desires and preconceived notions about different segments, thinking that older audiences are slow and don’t engage with brands online. That an instant conversion is always a win. And, most dangerously,…

1
Bonus: What does data-centric marketing really mean? 33:41

2y ago33:41

33:41

Small business owners often make the mistake of not fully understanding where their marketing dollars are going. This sticky issue has a fancy term: attribution marketing. That is, if you spend x amount of dollars, what’s the true return? Where are the customers coming from? How much do you need to spend for them to find you? Join me and fellow hos…

1
Making an impact: how to weave purpose into profits | Fiona Ras-Jones 25:02

2y ago25:02

25:02

From planting trees to fighting hunger, many companies have a cause to champion. But with so much greenwashing and virtue signaling, audiences are (understandably) suspicious. How do you build an authentic purpose into your business in the right way? And can it really help your marketing? Join me on Marketing Unf*cked as I speak with Fiona Ras-Jone…

1
Make SEO part of your growth strategy | Maeva Cifuentes 28:38

2y ago28:38

28:38

SEO can be defined as the practice of making your website findable on search. But there’s a lot more to it than checking a few boxes. You need good research, a holistic approach, and a consistent framework to make sure your SEO delivers results. Join me on Marketing Unf*cked as I speak with Maeva Cifuentes, content marketing specialist and founder …

1
Build better relationships | Juliana Jackson 28:30

2y ago28:30

28:30

Marketing agencies and SaaS companies can partner up to gain leads, grow revenue, and offer a better customer experience. But that’s a lot easier said than done. In many cases, software providers don’t truly understand an agency’s needs, and agencies don’t want to change the way they do things. So, how do we create two-way partnerships that benefit…

1
Want to Serve Your Audience? Get Some Skin in the Game | Andra Zaharia 23:58

2y ago23:58

23:58

Excellent marketers don’t just do the work — they believe in their work, support others, and create opportunities for people to thrive. If you want to show your audience you really care, you have to have some serious skin in the game. But what exactly does that mean, and how does it help you succeed? Join me on Marketing Unf*cked as I speak with An…

1
The Importance of Inclusive Marketing | Sonia Thompson 27:57

2y ago27:57

27:57

How can we be more inclusive in our marketing, intentionally? What steps can we take to choose an audience, make them feel seen, and avoid excluding others along the way? Join me on Marketing Unf*cked as I speak with Sonia Thompson, an inclusive marketing strategist and consultant. She helps brands win customers by delivering inclusive and remarkab…

1
Why You Need Customer-Focused Messaging | Diane Wiredu 20:07

2y ago20:07

20:07

Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer. So, what does this mean, exactly? Messaging Strategist and Conversion Copywriter, (and the founder of Lion Words), Diane Wiredu, reveals everything you need to…

1
Corporate Digital Responsibility as Your Guide to do Better | Tim Frick 30:32

2y ago30:32

30:32

Ever wonder if there are any principals that can guide an organization way to being better? Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and itss 7 principals. In this weeks episode we cover: the 7 principals of …

1
How Data Privacy Rules force us to get back to basics | Derek Lackey 31:26

2y ago31:26

31:26

What is the key role of marketers today? Is it to generate leads for the sales team, or strategically position the company to win? Discover the answer in this episode of Marketing Unfucked featuring my special guest, Derek A. Lackey. Derek is the Managing Director of Newport Thomson, a company that seeks to assist marketers to update their data pra…

1
Just Measure It: How Measuring and A/B Testing can Unfuck your Marketing | Dennis van der Heijden 25:17

2+ y ago25:17

25:17

Do you want to know why your website isn’t performing as well as you hoped? Dennis van der Heijden, Founder and CEO of Convert.com, warns marketers that neglecting to measure performance could send your business down the crapper… Alright, maybe he didn’t say those exact words… but he did raise some important points around measuring and A/B testing.…

1
Why you need a Content Audit | Lauren Pope 21:07

2+ y ago21:07

21:07

When was the last time you invested in a content audit for your website? A good content audit will help you decide which content to keep, re-write, update, or delete. If you keep convincing yourself that a content audit isn’t necessary, this episode of the Marketing Unf*cked podcast will change your mind. My guest in this episode, Lauren Pope, is a…

1
Are you using spy pixels in your email? | Dave Smyth 16:55

2+ y ago16:55

16:55

Did you know that many of the emails you receive from organizations contain tiny spy pixels? Dave Smyth, Designer, and Developer at Scruples Studio joins the Marketing Unf*cked podcast to discuss how organizations use ‘spy pixels’ to send your email data back to the original sender - and the steps you can take to protect your privacy. Spy pixels re…

1
Stop Forcing Customers To Do What They Wouldn't Want | Stéphane Hamel 20:23

2+ y ago20:23

20:23

Are you guilty of trying to get your customers to do things that, deep down, they don’t want to do? You’d be surprised at how many marketers are guilty of this, whether they do it intentionally or not. Stéphane Hamel is a seasoned digital marketing and analytics consultant, innovator, keynote speaker, pre-seed investor, and start-up & agency adviso…

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Siobhan Solberg Podcasts

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