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How Understanding Their Customers Led to 1400% Growth - with Ben Smith of Disco

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Manage episode 324775450 series 3275572
Content provided by Raphael Paulin-Daigle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Raphael Paulin-Daigle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research.

By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.

  continue reading

42 episodes

Artwork
iconShare
 
Manage episode 324775450 series 3275572
Content provided by Raphael Paulin-Daigle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Raphael Paulin-Daigle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research.

By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.

  continue reading

42 episodes

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