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Judith Niederschelp, narrow the focus and grow the B2B brand

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Manage episode 326853926 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.

Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.

We talk about:

🔸 How the best B2B businesses win new customers and grow

🔸 Using intent data to drive commercial outcomes

🔸 How to successfully measure advertising impact

🔸 Overcoming the challenge of growth for early-stage and established businesses

Enjoy the conversation.

Mentioned in this episode:

Agency Dealmasters is brought to you by Bridge

Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 326853926 series 2512842
Content provided by Nathan Anibaba. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Anibaba or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.

Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.

We talk about:

🔸 How the best B2B businesses win new customers and grow

🔸 Using intent data to drive commercial outcomes

🔸 How to successfully measure advertising impact

🔸 Overcoming the challenge of growth for early-stage and established businesses

Enjoy the conversation.

Mentioned in this episode:

Agency Dealmasters is brought to you by Bridge

Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org

  continue reading

200 episodes

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