Go offline with the Player FM app!
Judith Niederschelp, narrow the focus and grow the B2B brand
Manage episode 326853926 series 2512842
Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.
Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.
We talk about:
🔸 How the best B2B businesses win new customers and grow
🔸 Using intent data to drive commercial outcomes
🔸 How to successfully measure advertising impact
🔸 Overcoming the challenge of growth for early-stage and established businesses
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
200 episodes
Manage episode 326853926 series 2512842
Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.
Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school.
We talk about:
🔸 How the best B2B businesses win new customers and grow
🔸 Using intent data to drive commercial outcomes
🔸 How to successfully measure advertising impact
🔸 Overcoming the challenge of growth for early-stage and established businesses
Enjoy the conversation.
Mentioned in this episode:
Agency Dealmasters is brought to you by Bridge
Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
200 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.