Why You Need Customer-Focused Messaging | Diane Wiredu

Marketing Unf*cked

Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer.

So, what does this mean, exactly?

Messaging Strategist and Conversion Copywriter, (and the founder of Lion Words), Diane Wiredu, reveals everything you need to know about creating customer-focused messages in this episode of Marketing Unfucked.

Diane helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.

Tune in to find out how to get inside your customers’ minds so that you can create powerful messaging that speaks to your ideal customer.

In this episode:

· 00:25 – Why your marketing messages should always ‘lead with the customer’

· 01:08 – The problem with copying your competitors instead of sharing messages your customers need to hear

· 03:11 – How fear stops marketers from creating truly unique messaging

· 04:35 – Why you need to focus on a specific message that speaks to your target customer

· 06:01 – What it means to ‘start small’ when it comes to your messaging

· 07:33 – How to identify and create an ideal customer persona

· 09:09 – How Diane helps business owners identify their customer persona

· 11:43 – The benefits of supplying copywriters with additional information

· 15:32 – Tips to help you focus your messaging on the customer

· 17:32 – How and why you should validate your messaging

· 18:55 – How to unfuck your marketing by delivering customer-focused messages

If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unfucked podcast.

Resources:

· Jobs-to-be-Done Framework

· LionWords website

· Newsletter sign-up

· LinkedIn (Diane Wiredu)

· Twitter (@dianewiredu)

· Free resource: Voice Of Customer research template + interview and survey questions

· Free resource: 27-point High-Converting Landing Page Checklist