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Maya Sweiry on the Place of Employer Branding for Growing Companies
Manage episode 328994212 series 3233317
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Maya Sweiry, Vice President of Human Resources at Oktopost stops by the podcast to talk about the importance of employer branding and how Marketing and HR need to work together to differentiate the employee experience.
Similar to the way organizations compete for customers by driving value of their products and services, businesses today also need to compete for talent by showcasing authentic company culture.
As Maya suggests throughout the episode, an important piece to this is employer branding – the unwritten story of your organization and often, what people are saying about you when you are not in the room.
Employer branding helps bring a company’s culture to life and human resources cannot go at it alone. According to Maya, Marketing and HR need to partner together to play an active role in creating, building, and maintaining the organization’s story and messaging as it pertains to current employees and potential candidates.
Hot Topics of this Episode:
- The importance of Marketing and HR working together to impact the Employer Brand
- Maya’s perspective on where Marketeers can lean better into Human Resources to tell the unwritten story of their organization
- How to create and nurture a positive company culture that continually grows the talent you have, and attracts the talent you need
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