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Slow is Smooth: The Fastest Way to Grow Your Food Brand
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It's so easy to feel pressured to get things done as quickly as possible, especially in food marketing. That feeling often leads to business owners to rush, and push out their marketing needs as quickly as possible. This might compromise your business’ output and even hurt your brand.
The same goes for many aspects of running a business - there’s that constant pressure that comes from the need to think, act, produce and earn.
When you’re in this situation, remember that things aren’t as bad as you imagine and whenever you feel like you’re being overwhelmed by the day-to-day of operating your business, stop and take a breath.
I just love how Phil Dunphy, beloved dad figure from the hit sitcom Modern Family, says it: “Slow is smooth, and smooth is fast!” It rings so true when you’re in the good food economy. Taking it slow and assessing your situation, making a list of the things you need, and most importantly, creating a plan on how to move forward are essential to keeping your business on track.
Virginia Foodie Essentials:
- Whenever you feel overwhelmed, never hesitate to give yourself a breather, assess your circumstances, and come up with a list of things that need to be done that can help you move forward.
- Having a plan calms the overwhelm.
- Take a moment. Make a list – a legitimate, written list. That simple act of list-making turns all those thoughts in your head vying for attention into actions that you may or may not need to take immediately.
Key Points From This Episode:
- A mission statement is different from a brand strategy, and both are different from a marketing strategy.
- Your mission statement is the WHY of your brand: why you exist and what you're doing to earn your money.
- Your brand strategy is how you are communicating that mission to the market and may include direction for the types of words and imagery that you'll use to differentiate yourself from the competition.
- Your business plan should describe where should you focus your energy to grow sales.
- Your marketing strategy uses your brand strategy and your business plan to create a strategic plan for communication to the right audience, at the right times, to support your sales goals.
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