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5 Major Membership Trends Shaping 2022 with Melissa Hansen
Manage episode 330917960 series 2997842
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How well a club adapts to ever-changing membership and marketing trends can make or break them, so keeping an eye on the latest developments is essential to remaining at the top of your game. It’s time to look ahead at what we can expect in 2022.
In this episode of The GIG Podcast, Melissa shares 5 membership trends for you to focus on that will shape the private club industry in 2022.
Highlights from this episode of The GIG Podcast that you don’t want to miss include:
- 6:52 – Trend #1 is all about up-Levelling your technology. The shift to digital will continue to accelerate and help you provide an overall better experience for your members and guests.
- 9:47 – Learn about how to improve your new member onboarding experience with micro-sites.
- 12:26 – Find out why personalization matters and how you can create personalized experiences for your perspective and existing club members.
- 15:42 – Hear about how Melissa uses personalized gifting to create a major WOW factor with new members and why it’s a great way to start things off on the right foot.
- 16:34 – Find out how to not bombard your members with too many weekly communications, but still ensure they find out about everything they’re interested in.
- 19:05 – Learn about the rise of the ‘Membership Experience Manager’ role that is now being employed at many of the top clubs in the US.
- 21:52 – Melissa discusses how the growing popularity of social media has encouraged most clubs to have a powerful online presence which also allows you to work with local influencers in your area to create engaging content.
- 24:40 – We talk about the fact that the human population trusts influencers and peers before they trust any marketing messages which is why sharing your testimonials and endorsements are key.
About Melissa Hansen
Melissa Hansen is a private club membership and marketing educator that provides resources to industry professionals who are striving to get creative and think outside the box. Melissa provides clear strategies for membership success and offers personalized education tailored to fit the current needs of the club all while taking the membership department to the next level.
To learn more or to connect with Melissa visit www.melissahansen.com
To learn more about Golf Industry Guru, and to gain access to online golf business education from the world's most successful business, golf, & hospitality industry leaders, visit us at www.golfindustryguru.com.
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