Episode 002 - How Starbucks' Holiday Cups Can Help Your Legal Marketing

Attorney Marketing Profits

This past Friday, Richard walked into his local Starbucks and noticed it was much busier than normal. There were people holding early morning business meetings, people deeply involved in work on their computers, and other usual sights. When Richard began overhearing conversations, he realized that the abundance of customers at Starbucks on this particular day was because of a special, reusable cup giveaway that Starbucks doing to promote the upcoming holidays. You may be wondering, what does this have to do with legal marketing? There is a fundamental connection in what Starbucks was doing and the methods Richard teaches to attorneys for marketing their legal services. He explains this connection and relates it to a real-life representation of a personal injury lawyer’s legal practice in this episode of the Attorney Marketing Profits podcast. 00:49 – Walking into Starbucks on Friday morning. o The different types of customers and waiting in an unusually long line. o Starbuck’s red holiday cups. o Solicitation laws. 03:32 – A story about how to avoid solicitation. o Richard’s lawyer friend, Joe, advertising on late-night television. o Joe waking up with a new list of clients and how he can use it. o Explaining the giveaway that Starbucks was doing. 06:03 – Tying this Starbucks giveaway into legal marketing and solicitation. o Offering potential clients something of value that draws them in. o A guide Joe could provide to his list of potential clients to obtain their contact information and follow up with them. o Building a relationship to eventually earn clients who know, like, and trust you. Website - AttorneyMarketingProfits.com Facebook - Facebook.com/AttorneyMarketingProfits Twitter - Twitter.com/AttnyMarketing