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Between the Lines (ft. Naren Aryal)
Manage episode 336566133 series 3290820
Between the Lines (ft. Naren Aryal)
Exploring the fusion point where books & speaking meet
OPENING QUOTE:
“Hey look, here's 10 titles and here are the high level takeaways from each of the 10. Where does your book fit in? And if you can't tell me exactly how it's different, how it's unique in this space, then we've got some work to do on conceptualizing your book.”
-Naren Aryal
GUEST BIO:
Naren Aryal is founder and CEO of Amplify Publishing Group. Though not a speaker himself, Aryal has helped publish thousands of books— including many for leaders in the speaking industry.
Links:
CORE TOPICS + DETAILS:
[4:38] - One Industry, Three Models
Options for speakers who want to get published
Want to get published? You have three paths— traditional publishers, self-publishers, and hybrid publishers. Self-publishing is a route that allows for maximum independence and allows you to keep nearly all your royalties. But it also means that everything falls to you to either do yourself or outsource— cover design, editorial, marketing, book distribution, etc.
Traditional publishing requires a higher barrier of entry, but the potential for success can be greater. Finally, hybrid publishing combines elements of both, offering a suite of practical services but letting authors keep more of their royalties.
[9:24] - Turning Royalties in Your Favor
Earn more for your work
Understanding royalties is essential for managing a publishing career— including how they influence whether to self-publish. Everything from publishing advances to royalty splits and out-of-pocket costs should be considered before moving forward on your path.
[14:32] - Planning Your Book— and Beyond
What to prepare for in advance
One of Naren’s best tips is that you should start acting like you have a book to sell, because if you wait until the end to market yourself and your ideas, it’s too late.
Successful authors have done the legwork to establish relationships, get people interested and invest in what they have to say. Once you make the ask to buy a book, it’s much more authentic and effective.
[16:06] - Common Mistakes to Avoid
What new authors do wrong— and how to make it right
One of the most common publishing mistakes for speakers? Not knowing who their audience is. And, for the record, “everybody” isn’t an acceptable answer. You have to define your target market early, often before you even begin writing.
RESOURCES:
- [3:50] Amplify Publishing Group
- [20:07] The Rise of Audiobooks
Follow Naren Aryal:
Follow Josh Linkner:
ABOUT MIC DROP:
Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by ImpactEleven.
Learn more at: MicDropPodcast.com
ABOUT THE HOST:
Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.
Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.
Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.
Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.
Learn more about Josh: JoshLinkner.com
ABOUT eSPEAKERS:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY IMPACTELEVEN:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: impacteleven.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
SHOW CREDITS:
- Josh Linkner: Host | josh@joshlinkner.com
- Joe Heaps: eSpeakers | JHeaps@eSpeakers.com
- Connor Trombley: Executive Producer | connor@DetroitPodcastStudios.com
62 episodes
Manage episode 336566133 series 3290820
Between the Lines (ft. Naren Aryal)
Exploring the fusion point where books & speaking meet
OPENING QUOTE:
“Hey look, here's 10 titles and here are the high level takeaways from each of the 10. Where does your book fit in? And if you can't tell me exactly how it's different, how it's unique in this space, then we've got some work to do on conceptualizing your book.”
-Naren Aryal
GUEST BIO:
Naren Aryal is founder and CEO of Amplify Publishing Group. Though not a speaker himself, Aryal has helped publish thousands of books— including many for leaders in the speaking industry.
Links:
CORE TOPICS + DETAILS:
[4:38] - One Industry, Three Models
Options for speakers who want to get published
Want to get published? You have three paths— traditional publishers, self-publishers, and hybrid publishers. Self-publishing is a route that allows for maximum independence and allows you to keep nearly all your royalties. But it also means that everything falls to you to either do yourself or outsource— cover design, editorial, marketing, book distribution, etc.
Traditional publishing requires a higher barrier of entry, but the potential for success can be greater. Finally, hybrid publishing combines elements of both, offering a suite of practical services but letting authors keep more of their royalties.
[9:24] - Turning Royalties in Your Favor
Earn more for your work
Understanding royalties is essential for managing a publishing career— including how they influence whether to self-publish. Everything from publishing advances to royalty splits and out-of-pocket costs should be considered before moving forward on your path.
[14:32] - Planning Your Book— and Beyond
What to prepare for in advance
One of Naren’s best tips is that you should start acting like you have a book to sell, because if you wait until the end to market yourself and your ideas, it’s too late.
Successful authors have done the legwork to establish relationships, get people interested and invest in what they have to say. Once you make the ask to buy a book, it’s much more authentic and effective.
[16:06] - Common Mistakes to Avoid
What new authors do wrong— and how to make it right
One of the most common publishing mistakes for speakers? Not knowing who their audience is. And, for the record, “everybody” isn’t an acceptable answer. You have to define your target market early, often before you even begin writing.
RESOURCES:
- [3:50] Amplify Publishing Group
- [20:07] The Rise of Audiobooks
Follow Naren Aryal:
Follow Josh Linkner:
ABOUT MIC DROP:
Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by ImpactEleven.
Learn more at: MicDropPodcast.com
ABOUT THE HOST:
Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.
Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.
Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.
Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.
Learn more about Josh: JoshLinkner.com
ABOUT eSPEAKERS:
When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.
eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.
The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.
Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.
Learn more at: eSpeakers.com
SPONSORED BY IMPACTELEVEN:
From refining your keynote speaking skills to writing marketing copy, from connecting you with bureaus to boosting your fees, to developing high-quality websites, producing head-turning demo reels, Impact Eleven (formerly 3 Ring Circus) offers a comprehensive and powerful set of services to help speakers land more gigs at higher fees.
Learn more at: impacteleven.com
PRODUCED BY DETROIT PODCAST STUDIOS:
In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.
As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits.
Here’s to making (podcast) history together.
Learn more at: DetroitPodcastStudios.com
SHOW CREDITS:
- Josh Linkner: Host | josh@joshlinkner.com
- Joe Heaps: eSpeakers | JHeaps@eSpeakers.com
- Connor Trombley: Executive Producer | connor@DetroitPodcastStudios.com
62 episodes
All episodes
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