Between the Lines (ft. Naren Aryal)

Mic Drop

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2y ago 35:50

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Between the Lines (ft. Naren Aryal)

Exploring the fusion point where books & speaking meet

OPENING QUOTE:

“Hey look, here's 10 titles and here are the high level takeaways from each of the 10. Where does your book fit in? And if you can't tell me exactly how it's different, how it's unique in this space, then we've got some work to do on conceptualizing your book.”

-Naren Aryal

GUEST BIO:

Naren Aryal is founder and CEO of Amplify Publishing Group. Though not a speaker himself, Aryal has helped publish thousands of books— including many for leaders in the speaking industry.

Links:

Official Bio

CORE TOPICS + DETAILS:

[4:38] - One Industry, Three Models

Options for speakers who want to get published

Want to get published? You have three paths— traditional publishers, self-publishers, and hybrid publishers. Self-publishing is a route that allows for maximum independence and allows you to keep nearly all your royalties. But it also means that everything falls to you to either do yourself or outsource— cover design, editorial, marketing, book distribution, etc.

Traditional publishing requires a higher barrier of entry, but the potential for success can be greater. Finally, hybrid publishing combines elements of both, offering a suite of practical services but letting authors keep more of their royalties.

[9:24] - Turning Royalties in Your Favor

Earn more for your work

Understanding royalties is essential for managing a publishing career— including how they influence whether to self-publish. Everything from publishing advances to royalty splits and out-of-pocket costs should be considered before moving forward on your path.

[14:32] - Planning Your Book— and Beyond

What to prepare for in advance

One of Naren’s best tips is that you should start acting like you have a book to sell, because if you wait until the end to market yourself and your ideas, it’s too late.

Successful authors have done the legwork to establish relationships, get people interested and invest in what they have to say. Once you make the ask to buy a book, it’s much more authentic and effective.

[16:06] - Common Mistakes to Avoid

What new authors do wrong— and how to make it right

One of the most common publishing mistakes for speakers? Not knowing who their audience is. And, for the record, “everybody” isn’t an acceptable answer. You have to define your target market early, often before you even begin writing.

RESOURCES:

[3:50] Amplify Publishing Group
[20:07] The Rise of Audiobooks

Follow Naren Aryal:

Official Bio

Follow Josh Linkner:

ABOUT MIC DROP:

Brought to you by eSpeakers, hear from the world’s top thought leaders and experts, sharing tipping point moments, strategies, and approaches that led to their speaking career success. Throughout each episode, host Josh Linkner, #1 Innovation keynote speaker in the world, deconstructs guests’ Mic Drop moments and provides tactical tools and takeaways that can be applied to any speaking business, no matter it’s starting point. You'll enjoy hearing from some of the top keynote speakers in the industry including: Ryan Estis, Alison Levine, Peter Sheahan, Seth Mattison, Cassandra Worthy, and many more. Mic Drop is produced and presented by eSpeakers; sponsored by ImpactEleven.

Learn more at: MicDropPodcast.com

ABOUT THE HOST:

Josh Linkner is a Creative Troublemaker. He believes passionately that all human beings have incredible creative capacity, and he’s on a mission to unlock inventive thinking and creative problem solving to help leaders, individuals, and communities soar.

Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. He has invested in and/or mentored over 100 startups and is the Founding Partner of Detroit Venture Partners.

Today, Josh serves as Chairman and Co-founder of Platypus Labs, an innovation research, training, and consulting firm. He has twice been named the Ernst & Young Entrepreneur of the Year and is the recipient of the United States Presidential Champion of Change Award.

Josh is also a passionate Detroiter, the father of four, is a professional-level jazz guitarist, and has a slightly odd obsession with greasy pizza.

Learn more about Josh: JoshLinkner.com

ABOUT eSPEAKERS:

When the perfect speaker is in front of the right audience, a kind of magic happens where organizations and individuals improve in substantial, long-term ways. eSpeakers exists to make this happen more often.

eSpeakers is where the speaking industry does business on the web. Speakers, speaker managers, associations, and bureaus use our tools to organize, promote and grow successful businesses. Event organizers think of eSpeakers first when they want to hire speakers for their meetings or events.

The eSpeakers Marketplace technology lets us and our partner directories help meeting professionals all over the world connect directly with speakers for great engagements.

Thousands of successful speakers, trainers, and coaches use eSpeakers to build their businesses and manage their calendars. Thousands of event organizers use our directories every day to find and hire speakers. Our tools are built for speakers, by speakers, to do things that only purpose-built systems can.

Learn more at: eSpeakers.com