The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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S2 E8 - Ben Antier - CTV
Manage episode 338971901 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV.
In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of CTV.
It's a great episode and hope you enjoy!
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
Share
Manage episode 338971901 series 3312064
Content provided by Wayne Blodwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wayne Blodwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV.
In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of CTV.
It's a great episode and hope you enjoy!
Hosted on Acast. See acast.com/privacy for more information.
40 episodes
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Similar to The AdPod
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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