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Kristi Knowles on transforming RawFoodz to Mother Raw
Manage episode 340936321 series 3234300
In this episode Kristi Knowles, CEO of Mother Raw, shares how her 25-plus years in food/CPG led to spearheading a successful rebrand and expansion of founder Michelle Kopman’s beloved RawFoodz. Taking the genesis of Kopman’s mission, Knowles strategically evolved RawFoodz to Mother Raw, resulting in a rebrand that resonated with a wider range of consumers and opened up a wealth of expansion opportunities in their category.
44 episodes
Manage episode 340936321 series 3234300
In this episode Kristi Knowles, CEO of Mother Raw, shares how her 25-plus years in food/CPG led to spearheading a successful rebrand and expansion of founder Michelle Kopman’s beloved RawFoodz. Taking the genesis of Kopman’s mission, Knowles strategically evolved RawFoodz to Mother Raw, resulting in a rebrand that resonated with a wider range of consumers and opened up a wealth of expansion opportunities in their category.
44 episodes
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