How Subconscious Patterns Are Hurting Your Real Estate Business: Tips to Think More Consciously

Curb Appeal

Episode Summary
In 95% of the decisions you make, your subconscious mind plays an influential role - which means you are making immediate decisions and acting immediately, but you aren't actually thinking through scenarios and their impacts.

When you don't pay attention to your subconscious thoughts and habits, you run the risk of issues negatively affecting your real estate business.

As Cari Briner, Global Real Estate Leader and Holistic Business Coach at eXp Realty explains, almost all our subconscious thoughts are based on what other people think of us. As a result, we have a hard time being transparent and honest, as well as achieving a healthy work-life balance.

Cari discusses how developing emotional intelligence is just as essential as developing logical thinking in this episode of Curb Appeal. She and our host Rachel Gombosch discuss work-life balance, subconscious and conscious thinking patterns, and how to separate yourself from your work.

Guest-at-a-Glance

💡 Name: Cari Briner

💡 What she does: Cari is a global real estate leader and holistic business coach at eXp Realty.

💡 Company: eXp Realty

💡 Noteworthy: For the past 20 years, Cari has been a top real estate agent, and as the CEO of a brokerage in MN, she grew it to the #1 real estate office in the entire state. Over the past ten years, Cari has helped over 100 real estate entrepreneurs grow their businesses and teams. In addition, over the past two years, she has built a national business and life coaching company, Achieve Freedom Coaching. Business Insider has featured Cari as one of the most innovative business coaches in the country.

💡 Where to find Cari: LinkedIn | Facebook | Instagram | Website
Key Insights

⚡ Balancing work and life. Many agents cannot balance work and life, and they often struggle with making conscious decisions. This stems from the fact that people have difficulty developing EQ versus IQ. As she says, we understand everything logically but lack emotional intelligence. "We spend 95% of our lives making decisions subconsciously — meaning we're making the decisions and we're doing things, and we're not even thinking about it. We don't even know what we're doing. We don't move into a conscious state to make an actual decision if we should do that or not; we just do it. And then we live with the consequences."

⚡ Move out of your subconscious thinking pattern. The ego part of our mind developed in the early stages of evolution to protect us from physical danger, but it has further evolved to protect us from emotional danger. According to Cari, almost all our subconscious thoughts come from what other people think about us, and that's why we have a hard time being transparent and honest. "We can either allow that cycle of thought process and then react subconsciously to it, or we can immediately stop and move ourselves out of this subconscious thought pattern into consciousness. And it's an actual skill you can learn to immediately. But you have to be dedicated to it; you have to learn about it. And that becomes a part of self-leadership and personal growth."

⚡Make a distinction between who you are and what you do. Throughout our lives, we take on various roles — student, parent, real estate agent (or any professional role), etc. We take all these roles too personally, in the sense that we observe and value ourselves through them. Cari advises that we should start taking care of ourselves and love ourselves more as actual human beings, not through a job or a role.