))
Jennifer Kuklenski on 'Purpose-Washing', Carbon Offsets and Business for Good
Manage episode 342373613 series 3399342
Content provided by Elena Kersey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elena Kersey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When we talk about Purpose-Driven Business, it's impossible not to talk about a few other words beginning with 'P' : People, Planet and Profit - i.e the Triple Bottom Line.
In this episode, I talk to sustainability educator, author and policy adviser Jennifer Kuklenski about big questions like how to do Business for Good; whether it is enough to simply 'do good' or whether we need to measure it; when carbon offsetting is meaningful and when it's just greenwashing.
Topics in this episode:
1. How to make purpose agendas meaningful for your business;
2. The impact of Covid on sustainability initiatives;
3. How hybrid / remote work impacts sustainability;
4. Responsible carbon offsetting and what to look for in tree-planting programmes;
5. Why business needs to work hand in hand with government and non profits to achieve the UNSDGs;
6. Intention and goal setting for business strategy.
Learn more or work with Jennifer:
1. 3P Insights: http://www.3pinsights.com
2. Connect with Jennifer on Instagram: https://www.instagram.com/jennforimpact/
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at hello@thepurposeeffectpod.com
And don't forget to rate, review and share!
69 episodes
Share
