Jennifer Kuklenski on 'Purpose-Washing', Carbon Offsets and Business for Good
Manage episode 342373613 series 3399342
When we talk about Purpose-Driven Business, it's impossible not to talk about a few other words beginning with 'P' : People, Planet and Profit - i.e the Triple Bottom Line.
In this episode, I talk to sustainability educator, author and policy adviser Jennifer Kuklenski about big questions like how to do Business for Good; whether it is enough to simply 'do good' or whether we need to measure it; when carbon offsetting is meaningful and when it's just greenwashing.
Topics in this episode:
1. How to make purpose agendas meaningful for your business;
2. The impact of Covid on sustainability initiatives;
3. How hybrid / remote work impacts sustainability;
4. Responsible carbon offsetting and what to look for in tree-planting programmes;
5. Why business needs to work hand in hand with government and non profits to achieve the UNSDGs;
6. Intention and goal setting for business strategy.
Learn more or work with Jennifer:
1. 3P Insights: http://www.3pinsights.com
2. Connect with Jennifer on Instagram: https://www.instagram.com/jennforimpact/
Connect with me!
- Follow The Purpose Effect on Instagram
- Connect with me on LinkedIn
- Email me at hello@thepurposeeffectpod.com
And don't forget to rate, review and share!
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