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Making Social Engagement Data Work for You: How to Nurture Leads Effectively
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At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging.
But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?
In this episode, host Jennifer Gutman of Oktopost reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.
In addition, you can find all resources mentioned throughout the episode below:
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