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S111. How to build a sustainable and ethical fashion brand with Sara Collins
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In recent years sustainability & ethical manufacturing have become somewhat “buzz words” in the industry, but the fact is that this is the direction all brands need to head in if we really want to see change in the retail world.
Sara Collins is an ethical production guru, she believes in making ****ethical production accessible (and stress free) for independent brands. She connects Fair Trade enterprises and ethical manufacturers with conscious businesses.
In today’s episode Sara talks to us about how new businesses can start off in their sustainable & ethical brand journey. Some of the topics we delve in to are…
- The secrecy of manufacturing, and how sustainability is making this more collaborative.
- How your customer shouldn’t be concerned by paying more for your product if you are targeting the right people.
- How your brand values will determine how you manufacture.
Her best tip for starting a sustainable and ethical brand is to try not to cover all basis at the beginning - think about what is most important to you and do that well, then you can move on to including other things as you develop and grow.
Learn more about fairtrade brands here!
You can find Saras consultancy and ethical fashion brand here…
https://www.sarahelencollins.com/
& her new fabric supplier directory with Elizabeth Stiles focused on low MOQs is available to download now.
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If you’re an e-commerce business owner looking for support I host my online courses designed for you here: www.thecommerceclub.co
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