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Parachute: Ariel Kaye, Founder & CEO
Manage episode 347470391 series 3263374
Content provided by Fabian Geyrhalter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fabian Geyrhalter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations.
In this episode, we talk about how Ariel’s brand and advertising background was fundamental to her ability to quickly connect with customers, the power of storytelling, and the lasting emotion that a brand experience can have on an audience.
113 episodes
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Manage episode 347470391 series 3263374
Content provided by Fabian Geyrhalter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fabian Geyrhalter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ariel Kaye founded Parachute in 2014 to disrupt the bedding space by creating a brand people actually remembered and loved. And that is exactly what Parachute has very quickly turned into: a beloved home lifestyle brand with 20+ retail locations.
In this episode, we talk about how Ariel’s brand and advertising background was fundamental to her ability to quickly connect with customers, the power of storytelling, and the lasting emotion that a brand experience can have on an audience.
113 episodes
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Similar to Hitting The Mark
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continue reading
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