Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Jen McFarland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen McFarland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Why Curiosity Improves Your Products and Marketing
Manage episode 348710324 series 2158876
Content provided by Jen McFarland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen McFarland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Curiosity Improves Your Business
Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.
Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.
Related Episode: Curiosity and Imperfect Action
Related blog post: 3 Ways to Make Curiosity a Priority
Key Insights
You need to start paying attention to the signals and listen to what it is that people need, because it changes. — Jen
Marketing Self-Assessment | Women Conquer Business
When people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — Shelley
Content Consistency Framework and Schedule
Breaking Marketing News
More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.
Source:
Software Review: StreamYard OnAir
StreamYard adds webinar functionality.
Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great).
If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com
Inspirational Nugget
“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECA
If I lived today as if it were my last, what would I do?
Connect with Us
Podcast Production
- Podcast hosting: Captivate (affiliate link)
- Livestream: StreamYard (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Schedule a free consultation with AGK Media Studio
- New Mexico Day Trips
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
129 episodes
Share
Manage episode 348710324 series 2158876
Content provided by Jen McFarland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen McFarland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Curiosity Improves Your Business
Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.
Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.
Related Episode: Curiosity and Imperfect Action
Related blog post: 3 Ways to Make Curiosity a Priority
Key Insights
You need to start paying attention to the signals and listen to what it is that people need, because it changes. — Jen
Marketing Self-Assessment | Women Conquer Business
When people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — Shelley
Content Consistency Framework and Schedule
Breaking Marketing News
More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.
Source:
Software Review: StreamYard OnAir
StreamYard adds webinar functionality.
Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great).
If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com
Inspirational Nugget
“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECA
If I lived today as if it were my last, what would I do?
Connect with Us
Podcast Production
- Podcast hosting: Captivate (affiliate link)
- Livestream: StreamYard (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
- Connect with Jen McFarland
- Women Conquer Business marketing consultancy
Connect with Shelley
Engineered by AGK Media Studio
- Connect with Shelley Carney
- Schedule a free consultation with AGK Media Studio
- New Mexico Day Trips
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
129 episodes
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Similar to Women Conquer Business
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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