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Ep 315: Category Design
Manage episode 348948815 series 2910328
Content provided by Judy Weber, Women's Scaling Expert & Business Strategist, Judy Weber, Christian Women's Scaling Expert, and Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Judy Weber, Women's Scaling Expert & Business Strategist, Judy Weber, Christian Women's Scaling Expert, and Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is Category Design (& How to Create Your True Category of One). The market is saturated with strategies & tactics focused on differentiating you from the competition. Premised on the idea ‘I’m better than others.' A more effective marketing strategy is to carve out your own segment of the market. Not paying mere lip service to a category of one’ but actually designing (& owning) your own. Listen to learn: - what category design is - why it’s the most powerful marketing strategy to scale your business - the steps to category design DOWNLOAD my Ultimate Scaling Guide: judyweber.co/mastermind
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