8: What happens when the sales slow down?

This Indie Life

This episode, we reflect on our black friday sales and how Dago made a full-year worth of sales i a weekend, I meanwhile have a found a new lease of life thanks to my the leather wallet business but question the potential for it becoming something I spend more time on, or if it’s just a distraction.

Dago:

• reflecting on the journey: More money 1 month vs 1 year, but the real challenge is to do the same with a product
  • product update: Recording bonus, difficult to switch context. (1 year marketing / 1 year building)
• meme: thanks giving, guilty for late, update people
• personal: first bad rating

James:

• BF/CM sales update
• Lots of excitement for wallets, future plans etc
• Lost a client for PodPanda. Big hit. Reality of bills needing to be paid after the excitement of the past few weeks.
• First client recording with video tomorrow

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About Dagobert
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.

• Dagobert's Twitter
• Logology - high quality logos and brands
• Memelogy - the best startup memes

About James
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it.

• James' Twitter
• Indie Bites - indie founder chats
• 2 Hour Podcast - podcasting course
• Whitstable Craft Co - handmade leather wallets
• PodPanda - podcast editing