#20: Growing your brand in Web3 with Massimo Moretti and Dom Castley

The Crypto Explorer - by Sygnum Bank AG

The events of 2022 have emphasized the need and growth for truly decentralized, Web 3 solutions. However, the success of Web3 solutions is heavily reliant on community, which is largely driven by marketing. So, it was a pleasure to sit down with Massimo Moretti (CEO and Founder of Signvm accelerator) and Dom Castley (CMO, Sygnum) to understand what it takes to build a successful brand in Web3. We explored questions like:

1. What are key factors for growth in web3? What's different from the traditional world ?
2. Why is community in web 3 so strong, and how do you build it?
3. What are newer aspects to growth in web3, like metaverse presence, Discord, lens and airdrops?
4. What role do traditional social media and paid media continue to play?
5. What are easy mistakes to avoid, but people don’t often do?

Disclaimer

Because Sygnum is a bank and some of the information in the podcast relates to financial and investment topics, we want you to understand that we do not create a bank client relationship with you when you listen to the podcast. By listening to the podcast, you agree that the information on this podcast does not constitute professional advice and no bank-client or other relationship is created between you and Sygnum. Do not consider the podcast to be a substitute for obtaining advice from a qualified investment advisor. The information in the podcast may be changed without notice and is not guaranteed to be complete, correct or up-to-date. All information you hear is never considered to be a solicitation for any purpose, in any form or content.