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Content provided by Searching For SaaS Podcast, Josh Ho, and Nate Bosscher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Searching For SaaS Podcast, Josh Ho, and Nate Bosscher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Selling Pepsi & Netflix AutoPlay Psychology

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Manage episode 350357430 series 2887795
Content provided by Searching For SaaS Podcast, Josh Ho, and Nate Bosscher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Searching For SaaS Podcast, Josh Ho, and Nate Bosscher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we talk about selling brown sugar water and why netflix would want you to watch more tv. Have you seen the Pepsi Where's my Jet documentary on netflix? They've got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing? We've all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren't re-enforced to ask for more. What's going on here? Nate and Josh have some ideas. Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter
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115 episodes

Artwork
iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 28, 2024 04:40 (10d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 350357430 series 2887795
Content provided by Searching For SaaS Podcast, Josh Ho, and Nate Bosscher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Searching For SaaS Podcast, Josh Ho, and Nate Bosscher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week we talk about selling brown sugar water and why netflix would want you to watch more tv. Have you seen the Pepsi Where's my Jet documentary on netflix? They've got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing? We've all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren't re-enforced to ask for more. What's going on here? Nate and Josh have some ideas. Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter
  continue reading

115 episodes

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