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Burning the Bridge to Light the Way? Licensing as a Customer Acquisition Tool!
Manage episode 354011708 series 2970536
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We break down how to properly use licensing in your consumer goods business as a customer acquisition tool. We also tell you about a few cautionary tales of what happens on the slippery slope of sales in the licensing space, and how if you are not careful, you might end up burning the bridge to light the way.
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_____________More from us____________
License to License: A deep dive on consumer products licensing: https://www.youtube.com/watch?v=EO8LP9Y8kKc
Marketing in this Market: Jené's deep dive into the three marketing trends to implement in 2023: https://www.youtube.com/watch?v=z2r-1ttGRDw
Brand Extensions: A Horizontal Vertical: https://www.youtube.com/watch?v=WUcqD1h3tjY
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