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Content Marketing is Changing with George Chasiotis, Managing Director at Minuttia #solos
Manage episode 355527940 series 2993543
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.
************************
Here’s what we’re covering:
- Old vs new approaches to Content Marketing
- Keyword research and customer research
- SEO content + product-focused content + original content
- Content quantity and Content quality.
- Funnel and Search Intent Mapping + Lifecycle Stage Mapping.
- Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage.
- View to lead conversion rate and Lead to Customer Conversion Rate
- New Leads + New Customers and LTV
- Last-Touch and Multi-Touch attribution
- Blog-wide and Page-Section-Topic-wide measurement
- ROI = Taboo and ROI = Necessary
************************
Useful Links:
- Minuttia's Website: https://minuttia.com/
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
************************
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
112 episodes
Manage episode 355527940 series 2993543
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing.
************************
Here’s what we’re covering:
- Old vs new approaches to Content Marketing
- Keyword research and customer research
- SEO content + product-focused content + original content
- Content quantity and Content quality.
- Funnel and Search Intent Mapping + Lifecycle Stage Mapping.
- Organic clicks and Organic Clicks by Search Intent + Lifecycle Stage.
- View to lead conversion rate and Lead to Customer Conversion Rate
- New Leads + New Customers and LTV
- Last-Touch and Multi-Touch attribution
- Blog-wide and Page-Section-Topic-wide measurement
- ROI = Taboo and ROI = Necessary
************************
Useful Links:
- Minuttia's Website: https://minuttia.com/
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis/
************************
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
112 episodes
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