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[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
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Ben Hadley is the Founder and CEO of Auto Genius, a community of high-growth automotive marketing professionals. He has played a critical role in helping thousands of dealerships maximize their sales efforts by optimizing marketing channels and in-store sales processes. Ben's specialties include sales, digital retail, marketing, product and business development, and organizational leadership.
In this episode…When innovating or creating a new product, it’s essential to research and understand your target audience’s needs. This helps you develop precise business ideas and prevent losses from your products failing in the market.
The team at Auto Genius leverages its community of progressive dealers to build new products for its market. Through partnerships, the company can also create quality products and reach a wider audience.
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ben Hadley, the Founder and CEO of Auto Genius, to talk about fostering a community to create exceptional products. They also talk about the future of digital retailing, the difference between market-product and product-market fit, and the integration of other industries with the automotive space.
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