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Scaling Social Commerce: Insights From Livestream Consultant Nicole Rechtszaid
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Does it feel like you’ve been spinning your wheels, trying to create engaging, entertaining, and impactful live video content, with little to no success? Are you tired of blindly following outdated advice, only to end up disappointed with the lackluster results? If any of this resonates, this episode is for you!
Get ready to learn from Nicole Rechtszaid, a livestream consultant specializing in influencer and brand marketing as well as short-form video and talent training. She is the founder of Ghost Agency, a women-owned creative agency in Los Angeles that provides scalable livestream and social media services to brands and influencers alike. While most agencies try to trap you into long-term deals for their benefit, they specialize in tailored consultation, transferring their skills and knowledge to avoid ongoing costs that minimize ROI.
In this episode, Nicole shares her valuable insights and experience to help listeners take their live shopping success to the next level. She discusses what a live streaming agency does and how to find the right person to host a live shopping event. She also shares steps to create a successful live ecommerce event like identifying the right host, creating an incentive for viewers to join the stream, designing a set, and fostering a sense of community.
Furthermore, Nicole also gives advice on how to protect your brand and audience from the dark side of live streaming. She offers up case studies of brands thriving on live components of platforms like TikTok and Twitch. Hear Nicole's opinions that differ from live shopping professionals. Don't miss out on this valuable episode that will take your content creation to the next level!
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The US livestreaming market is expected to hit $25 billion by 2023. That's why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.
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