248: Small Business Advisors| Shawn Palmer Talks Pricing Strategies

Business Infrastructure - Curing Back Office Blues

We’re kicking off Season 20 on the Business Infrastructure podcast! This season will feature 12 guests all of whom are small business advisors with specialized expertise they can’t wait to share with you. Expect to hear, learn, and discover specific strategies, tactics, and tips that you can begin applying right away to transform your back-office operations.

With small businesses being the backbone of many of the world’s economies, they are central to the vitality of local communities and must be protected at all costs. And one way to do that is to give entrepreneurs like you access to the information necessary to not just grow but scale your operations in a sustainable, repeatable, and profitable way.

Our first guest this season is Shawn Palmer. He’s a small business advisor and pricing expert with OneRedmond, an organization that works in concert with the Washington Small Business Development Center (SBDC). In this episode, Shawn shares five main pricing strategies to consider as you work to increase sales, revenue, and profitability in your growing small business.

He also gives a tutorial on the Law of Supply and Demand and why understanding the type of supply and demand curve your business has is critical for repeatable and sustainable growth. As a military veteran and former small business owner himself, Shawn offers a unique yet easy-to-understand perspective on how the right pricing strategy can make all the difference in keeping the doors to your business open!

🔗 Links to Resources: https://www.eqbsystems.com/podcast/248-small-business-advisors-shawn-palmer-talks-pricing-strategies 248-small-business-advisors-shawn-palmer-talks-pricing-strategies 248-small-business-advisors-shawn-palmer-talks-pricing-strategies

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