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Winning the E-commerce Game: The Power of Personalization - with Ashland Stansbury, founder and CEO of Because
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Content provided by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.
Erik and Ashland talk about:
- Ashland's experience as an entrepreneur
- the challenges of managing inventory in retail and its impact on e-commerce conversion rates
- the importance of personalization in e-commerce
- how to use customer data to create a connected journey across different channels
- optimizing the product page for conversion
- managing inventory in retail
- creating a connected journey for customers across all channels
- how merchants increase conversion rates through dynamic website content
- the need to emphasize the brand story to build social trust
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Ashland Stansbury - https://www.linkedin.com/in/ashland-stansbury-7b0a64b0/
Justuno: https://www.justuno.com/
Because: https://www.trybecause.com/
28 episodes
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