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Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa
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Eric Barbosa is the Vice President of Variable Operations at Cavender Automotive Group, a family-owned dealership selling Audi, Buick, Cadillac, Chevrolet, GMC, Land Rover, and Toyota brands. He is a multi-talented, top-tier dealership business leader known for having a strong ability to drive sales with experience in finance, budget management, and customer service. Eric is also valued for having accomplished volume and profit records in selling new and pre-owned cars. Before Cavender, Eric was the Managing Partner at Henson Brand.
In this episode…As digital marketing continues to evolve, dealerships are struggling to establish an engaging brand. Consequently, loyalty has decreased. How can you create a unique brand that stands out from competitors?
According to Eric Barbosa, your company's culture influences your brand. To boost loyalty, you must encourage your team to focus on strategies that drive additional traffic and convert leads to returning customers. What works for other dealerships may not work for you, so understanding your customers’ needs and preferences is imperative.
Eric Barbosa, the Vice President of Variable Operations at Cavender Automotive Group, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about brand loyalty in the automotive space. They also discuss Cavender's electric vehicle strategy, the operational differences between small and large dealerships, and the benefits of pre-ordering EVs.
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