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Twyla Verhelst: Firms Must Get Creative to Compete
Manage episode 361011041 series 2907093
With Liz Farr
Creating the firm you want means you have to be intentional about it, said Twyla Verhelst, CPA. The head of Accountant Channel at FreshBooks and creator of Women in Accounting Mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally.
More from CPA Trendlines here: https://cpatrendlines.com/category/podcast/
She said CPAs should be asking, "Why is it that a particular goal appeals to you?" "Is that the right thing to be working toward now?" "What will you do to get there?"
192 episodes
Manage episode 361011041 series 2907093
With Liz Farr
Creating the firm you want means you have to be intentional about it, said Twyla Verhelst, CPA. The head of Accountant Channel at FreshBooks and creator of Women in Accounting Mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally.
More from CPA Trendlines here: https://cpatrendlines.com/category/podcast/
She said CPAs should be asking, "Why is it that a particular goal appeals to you?" "Is that the right thing to be working toward now?" "What will you do to get there?"
192 episodes
All episodes
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