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Twyla Verhelst: Firms Must Get Creative to Compete

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Manage episode 361011041 series 2907093
Content provided by CPA Trendlines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CPA Trendlines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With Liz Farr

Creating the firm you want means you have to be intentional about it, said Twyla Verhelst, CPA. The head of Accountant Channel at FreshBooks and creator of Women in Accounting Mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally.
More from CPA Trendlines here: https://cpatrendlines.com/category/podcast/
She said CPAs should be asking, "Why is it that a particular goal appeals to you?" "Is that the right thing to be working toward now?" "What will you do to get there?"

  continue reading

171 episodes

Artwork
iconShare
 
Manage episode 361011041 series 2907093
Content provided by CPA Trendlines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CPA Trendlines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With Liz Farr

Creating the firm you want means you have to be intentional about it, said Twyla Verhelst, CPA. The head of Accountant Channel at FreshBooks and creator of Women in Accounting Mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally.
More from CPA Trendlines here: https://cpatrendlines.com/category/podcast/
She said CPAs should be asking, "Why is it that a particular goal appeals to you?" "Is that the right thing to be working toward now?" "What will you do to get there?"

  continue reading

171 episodes

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