Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Dennis Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dennis Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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GE Ep 349 [2021] - How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke
Manage episode 362711978 series 1993442
Content provided by Dennis Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dennis Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.
Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.
Tune in to hear Rachel’s story…
[01:12] Introduction to Rachel Brenke
[02:07] Background on Rachel
[04:08] History of Rachel’s businesses
[06:22] How to tap into and monetize your niche market.
[11:26] Framework on narrowing down your niche
[15:07] Approaching a unique selling position
[17:39] Expanding from being the Contract Queen
[20:00] Sell it before you make it
[23:26] Final words of wisdom
[24:29] Favorite growth tool
[24:56] Favorite book
[26:33] Connect with Rachel
Resources:
Connect with Rachel:
Website: RachelBrenke.com
Website: TheLawTog.com
Website: FitLegally.com
Rachel’s Favorite Business Tool:
Rachel’s Favorite Book:
Influence: The Psychology of Persuasion by: Robert B Cialdini PhD
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 episodes
Share
Manage episode 362711978 series 1993442
Content provided by Dennis Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dennis Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.
Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.
Tune in to hear Rachel’s story…
[01:12] Introduction to Rachel Brenke
[02:07] Background on Rachel
[04:08] History of Rachel’s businesses
[06:22] How to tap into and monetize your niche market.
[11:26] Framework on narrowing down your niche
[15:07] Approaching a unique selling position
[17:39] Expanding from being the Contract Queen
[20:00] Sell it before you make it
[23:26] Final words of wisdom
[24:29] Favorite growth tool
[24:56] Favorite book
[26:33] Connect with Rachel
Resources:
Connect with Rachel:
Website: RachelBrenke.com
Website: TheLawTog.com
Website: FitLegally.com
Rachel’s Favorite Business Tool:
Rachel’s Favorite Book:
Influence: The Psychology of Persuasion by: Robert B Cialdini PhD
————————-
If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.
Connect with Dennis Brown
523 episodes
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Similar to Growth Experts with Dennis Brown
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Go offline with the Player FM app!
Go offline with the Player FM app!
