Strategic Marketing and Effects of Technology on the Automotive Industry With Micah Birkholz

InsideAuto Podcast

Micah Birkholz is the Director of Sales at VistaDash, a marketing intelligence tool that enables dealerships to track the success of their online campaigns. With over 20 years of experience in sales, strategic marketing, and performance management, Micah is an accomplished business growth expert who helps dealers and agency partners optimize their teams and technology. He is also an engaging public speaker and presenter, having delivered presentations at several notable events, including Digital Dealer, UAAMG, AAAS, Modern Retail Conference, DMSC, and IDS.

In this episode…

In the automotive industry, technological advancements play a significant role. They drive innovation, influence consumer preferences, and help improve service delivery. In addition, technology has improved the growth of digital retailing among dealerships.

So how can players within the automotive space leverage technology to provide better services to clients? What strategies can dealerships implement to optimize their costs? In his 20-year stint in sales and marketing, Micah Birkholz learned the importance of analyzing data to provide insights into a business before launching a campaign.

In this episode of the InsideAuto Podcast, Ilana Shabtay sits down with Micah Birkholz, the Director of Sales at VistaDash, to talk about technological advancements in the automotive space. They also discuss Micah's experience working in the vendor side of automotive, the effects of technology and AI on the industry, and how the recession drove Micah to social media marketing. Stay tuned.