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Latané Conant (6sense) - how sales leaders can be better aligned with marketing, and why it matters
Manage episode 364723483 series 2661012
Content provided by Destination CMO, Vincent Phamvan, and Caroline Pickens. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destination CMO, Vincent Phamvan, and Caroline Pickens or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she understands the importance of leveraging data to drive deals, not just leads. Vincent and Latané also discuss the significance of the Chief Market Officer title in today's marketing landscape. Plus, Latané provides valuable tips for sales leaders seeking better alignment with marketing. We also discuss Latané's inspiring book, "The Empowered CMO Board Book," where she shares valuable insights on leadership, marketing, and navigating business in a changing economic landscape.
Follow Latané on LinkedIn https://www.linkedin.com/in/latane-conant/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
Podcast produced by https://www.freshpickedstudio.com/
#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersoflinkedin #Marketingstrategy #brandstrategy #enterprisemarketing #integratedmarketing #sales #softwaresales
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